iconannual 2015 - The European Business and Investment Magazine

eurobrand forum
An Initiative of
eurobrandforum is the independent
consulting platform for brand and
IP experts (brands, patents, trademarks,
designs and copyrights, …).
The exclusive event for high level national and
international decision makers and opinion
leaders provide the perfect setting for extensive
discussions and to exchange know-how
on the needs of intellectual property, the relationship
between brands, media, agencies, human resources,
politics and tax and on the questions of how IP rights
and brands can be successfully managed in order to
compete on a global level.
Panel Disscussion on „brands, innovations and IP rights“ l.t.r. P. Bittner, I3PM,
H. Karmasin, Institut für Motivforschung, G. Hrebicek, European Brand Institute,
M. Hörmer, Ja Natürlich!, G. Ganzger, LGP, J. Wurditsch, Consultatio
Keynote Speaker Mori Taheripour, USAID on „Sports Diplomacy“
Fotos: Philipp Hutterl/maX iconvienna
REVIEW 2014
The European Brand Institute in cooperation
with the US Embassy in Vienna invited to
eurobrand forum 2014 following the motto
„INNOVATION & MARKE“ on October 8,
2014 at the Novomatic Forum Vienna.
Representatives from International business media
and brand community, discussed following the key
topics: “innovations as brands – brands as assets”, “innovations
as key and sport as catalyst for international
development” the future of brands, their structure,
management and organization towards sustainable
value-creating.
US Keynote speaker Mori Taheripour – Senior Advisor
Sport for Development, USAID – regarded the brand
and innovation topic from a different perspective. In
120 iconannual The European Business and Investment Magazine