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guo <strong>Business</strong> Development Consult<br />
Innovation & Entrepreneurship for<br />
Sustainable<br />
Energy<br />
Challenges<br />
<strong>and</strong><br />
Opportunities for SMEs<br />
Sustainable energy is still a very vulnerable, imprecise<br />
term today – in times of climate change driven<br />
by atmospheric carbon stock build-up <strong>and</strong> lavish<br />
excessive use of non-renewable or secondary<br />
resources <strong>and</strong> wasteful l<strong>and</strong>-use, idling of human capital,<br />
plant-equipment & property, sustainability should<br />
become a ratable st<strong>and</strong>ard, using:<br />
• measurable carbon efficiency<br />
• quantifiable resource intensity weighted energy efficiency<br />
supported by re-usage ratio of secondary use<br />
• disclosure of utilization factors for employed capital<br />
(brainware & software as well as hardware)<br />
• subsidy-free competitiveness at arms’ length market<br />
prices<br />
Entrepreneurial initiatives able to generate added value<br />
in forms of secured future free cash flow surpluses by<br />
outperforming existing practices, however only can<br />
become innovations if project development & 1st time<br />
implementation of new solutions can find development<br />
expenditure [DEVEX] financing. Although innovations<br />
are qualitative growth drivers for any economy, finance<br />
is generally available only for construction of approved<br />
plant expenditures [CAPEX].<br />
<strong>The</strong> energy sector will see changes through the next<br />
two decades, dem<strong>and</strong>ing new combinations of existing<br />
technologies <strong>and</strong> intelligent business models that are<br />
more customer centric = prosumer. We will see galloping<br />
dem<strong>and</strong>s in sensors, smart energy <strong>and</strong> resource efficient<br />
products, batteries, decentralizing lateral/circular<br />
utility markets allowing to grow or even move along<br />
with dem<strong>and</strong>, local neighborhood smart citizens’ communication<br />
platforms, shared electric vehicle use replacing<br />
2nd car ownership,<br />
etc. Today’s market leaders<br />
will have to defend<br />
<strong>and</strong> further grow market<br />
shares by attracting<br />
customers beyond the<br />
borders of their existing<br />
linear/vertical markets<br />
by campaigning for new<br />
prosumers in interface<br />
sectors opening <strong>and</strong><br />
challenging to be “first<br />
to occupy”.<br />
Most of the things<br />
cited are already among<br />
us – just sparsely spread<br />
<strong>and</strong> not yet linked to the<br />
extent. Question ”Who’ll<br />
pay”? – Aren’t it always<br />
the market consumers<br />
who have to pay for<br />
every thing!<br />
Stefan Petters<br />
Managing Director<br />
guo <strong>Business</strong><br />
Development Consult<br />
Foto: guo<br />
80 <strong>iconannual</strong> <strong>The</strong> <strong>European</strong> <strong>Business</strong> <strong>and</strong> <strong>Investment</strong> <strong>Magazine</strong>
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