iconannual 2015 - The European Business and Investment Magazine

Branding & Europe
Top 10 – Brand Corporations Europe Brand Value in Mio. €
39.351
33.049
29.858
25.611
25.308
24.899
21.113
20.057
19.307
19.242 © eurobrand 2014
Resume of 2014 eurobrand GLOBAL TOP 100 results
The most valuable brand corporation in the world is
Apple, in Europe it is LVMH.
Apple remains world’s No. 1 brand corporation with
a brand value of EUR 113,165 bn, followed by Google
representing a value of EUR 67,471 bn (+22,7%) which
overtook the Coca Cola Company with a brand value of
EUR 64,775 bn.
LVMH remains Europe`s most valuable brand corporation
representing a brand value of EUR 39,351 bn
(global rank 12), followed by Nestlé with a value of
EUR 33,049 bn and AB Inbev representing a value of
EUR 29,858 bn.
Top 10 global brand corporations are US-based.
US brand landscape is dominated by IT & Technology,
Consumer Goods and Financial Services and represents
46 out of the TOP 100 brand corporations. Europe
represents 41 with Germans leading, whilst Asia is represented
with 13 brand corporations.
Volkswagen Group No. 1 global automotive brand
Highest growth in Europe shows global No.3 automotive
brand corporation Daimler Group gaining +20.60% and
Deutsche Telekom Group growing by +12.10%.
So where is the European Global brand with the
strength and the value corresponding to the "American
apple" and how can Europe establish such a global
brand?
In some European countries such as Finland, Switzerland,
Luxembourg, Sweden, Denmark and Austria, brand
companies bring the highest brand contribution to the national
economy and are thus global leaders in the ratio of
brand equity to the gross national product. This approach
could and should be applied to whole Europe.
Sustainable prosperity and growth can be created by brands. Therefore
brands are more important than ever.
The European Business and Investment Magazine iconannual 107