iconannual 2015 - The European Business and Investment Magazine
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Br<strong>and</strong>ing & Europe<br />
BRAND [LIFE] AWARD<br />
<strong>The</strong> br<strong>and</strong> life award ceremony took<br />
place for the 6th time, awarding Austrian<br />
personalities for their life-time<br />
achievment in successfully establishing,<br />
developing <strong>and</strong> managing br<strong>and</strong>s<br />
<strong>and</strong> br<strong>and</strong> corporations.<br />
Foto: Christian Mikesl/maX iconvienna<br />
l.t.r. Gerhard Hrebicek, President <strong>European</strong> Br<strong>and</strong> Institute h<strong>and</strong>ing over<br />
the bronze statue to BRAND LIFE AWARD – winner 2014 Engelbert<br />
Wenckheim, Ottakringer Brauerei<br />
l.t.r. Gerald Steger, café+co, Paul Leitenmüller, OLN, Anett Hanck, Former VGN,<br />
Claus Renner, Austrian Post Group, Mori Taheripour, Sport for Development,<br />
USAID, Gernot Zirngast, FIFPro<br />
her keynote speech, she shared interesting<br />
views about the relationship<br />
between sport <strong>and</strong> br<strong>and</strong> valuation,<br />
the power of sport in terms of development<br />
<strong>and</strong> elevating global br<strong>and</strong>s.<br />
“If companies st<strong>and</strong> for<br />
more than money, income<br />
<strong>and</strong> revenue, consumers<br />
will more likely be inclined<br />
to like or follow them.”<br />
UPCOMING<br />
eurobr<strong>and</strong> forum <strong>2015</strong><br />
OCTOBER 14, <strong>2015</strong><br />
NOVOMATIC FORUM WIEN<br />
www.europeanbr<strong>and</strong>institute.com/forum/<br />
BRAND AMBASSADORS &<br />
BRAND [LIFE] AWARD WINNER 2014<br />
In her opinion sports deliver excitement<br />
<strong>and</strong> passion to a br<strong>and</strong> <strong>and</strong> is<br />
able to create a legacy of global impact.<br />
l.t.r. H. Hanusch, VGN, W. Senger-Weiss, Gebrüder Weiss, R. Schärf, Coffeeshop Company, Artist I.<br />
Sageder, E. Wenckheim, Ottakringer Brauerei, G. Tostmann, Tostmann Trachten, H. Kiener, Stiegl<br />
Brauerei, G. Hrebicek, EBI, P. Leitenmüller, OLN<br />
<strong>The</strong> <strong>European</strong> <strong>Business</strong> <strong>and</strong> <strong>Investment</strong> <strong>Magazine</strong> <strong>iconannual</strong> 121
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