Brand Toolkit - Canadian Tourism Commission - Canada

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Tradeshows: small and medium examplesHi Step into CanadaHiStep into CanadaSmall-scale boothMedium-scale boothTable-top booth3.4 Events and tradeshows Canadian Tourism Commission brand guidelines, Version 2.0, October 200997
Pop-up bannersstep into CanadaThese are ideal for creating a presence either quickly or in small spaces. There are fourmain types: one that features the marketing logo and URL against patterned backgrounds;one that features travel images; one that presents our welcome messageshiagainst agraphic background; and a final type that acknowledges event sponsors. Whicheveryou’re using, placing the banners in groups will offer the most visual impact.step into Canadahistep into CanadaHiStep into Canadahistep into Canadahi step into Canadahistep into CanadaHiStep into Canadahi Histep Step into Canadahistep into Canadawww.canada.travel www.canada.travel www.canada.travel www.canada.travelwww.canada.travel www.canada.travel www.canada.travel www.canada.travelMarketing logo bannersWelcome bannersThank you toour sponsorsHiStep into CanadaGold sponsorshistep Silver sponsors into CanadaBronze sponsorsImages bannersSponsor logo banner3.4 Events and tradeshows Canadian Tourism Commission brand guidelines, Version 2.0, October 200998
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A letter from our presidentWe’ve
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Our story1.1 Our key insights1.2 Ou
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1.2 Our personalityOur brand’s pe
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1.4 Who we’re talking toThe idea
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Our brand toolkit2.1 Photography2.2
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2.1 PhotographyOur photography capt
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www.canada.travelUm ipsusto endip e
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© Canadian Tourism Commission 2009
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2.2 Colourcolour 2.3Our colour pale
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Selecting colours and shadesThe dar
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2.3 GraphicsOur proprietary graphic
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Pattern graphicsThese four graphics
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Bar graphicsOur four bar graphics a
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Bar graphics: flipping and scalingT
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Bar graphics: examplesHere are thre
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TypefacesOur main typeface is Helve
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Typography stylesThese general guid
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2.5 Writing styleA great deal of ou
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Speaking to travellersOur promise t
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file name CTC_logo_horz_BIL_PMS_Sm.
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proof reader signature dateproof re
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PMS 485 CPMS 484 Cfile name CTC_log
Page 52 and 53: Canada wordmark: size and clear spa
Page 54 and 55: Corporate signature: colour variati
Page 56 and 57: docket # KPV CTV C61419 designer Ma
Page 58 and 59: Corporate logo combinationsFor corp
Page 60 and 61: ymkfile name CTC_logo_horz_BIL_CMYK
Page 62 and 63: 2.7 Putting it all togetherBefore y
Page 64 and 65: 3.1 CorporateapplicationsIf a commu
Page 67 and 68: Multi-purpose folderOther colours a
Page 69 and 70: PowerPoint presentationsOur standar
Page 71 and 72: WebsitesFor all corporate websites,
Page 73 and 74: PostersCould’ve taken a taxi but
Page 75 and 76: Publications: Ski CanadaOur Ski Can
Page 77 and 78: FSIsWe often work with partners to
Page 79 and 80: Online applicationsThe web has beco
Page 81 and 82: Print ad redesignIn this “before
Page 83 and 84: Brochure redesignIn this “before
Page 85 and 86: 3.3 MerchandiseWhen we produce merc
Page 87 and 88: Gifts and giveawaysOption 1 Option
Page 89 and 90: 1444 WESInvitationsAs the first poi
Page 91 and 92: Ads and postersAdvertisements and a
Page 93 and 94: Venue interiorThe interior graphics
Page 95 and 96: Creative lightingWhen considering c
Page 97 and 98: Table settings: examplesNatural mat
Page 99 and 100: Tradeshows: basic principlesTradesh
Page 101: Tradeshows: large examplesIn design
Page 105: GlossaryClear space / exclusion zon
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Brand Toolkit - Canadian Tourism Commission - Canada

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