Brand Toolkit - Canadian Tourism Commission - Canada

SME applicationsSmall and medium enterprises (SMEs) are encouraged to leverage the CTC’s brandidentity. All of the identity elements are available to them, except for the FIP logos.Only our marketing logo should be used for such applications.Unforgettable UnforgettableCoastal CoastalAdventures AdventuresKayak Kayak among among whales, whales,icebergs icebergs and sea and caves sea cavesDip your paddleDipintoyourthepaddlecalmintowaterstheoffcalmNewfoundland’swaters off Newfoundland’srugged coastruggedand pointcoastyourandkayakpointstraightyour kayakfor thestraight for theadventure ofadventurea lifetime withof aNewfoundland’slifetime with Newfoundland’soriginaloriginalaward-winningaward-winningadventure company.adventure company.Join our familyJoinasourwefamilyexploreasruggedwe explorecoastlinesruggedandcoastlines andspectacular hiddenspectacularsea caves.hiddenCruisesea caves.alongsideCruisetitanicalongside titanicicebergs. Andicebergs.witnessAndhugewitnesshumpbackhugewhaleshumpbackrise outwhales rise outof the watersofrightthebeforewatersyourrighteyes.before your eyes.Stan Stan Cook CookSea Sea Kayak KayakAdventures AdventuresCape Broyle,CapeNewfoundlandBroyle, Newfoundlandfamily operatedfamilysinceoperated1970since 1970(709) 579–NFLD(709)(6353)579–NFLD (6353)www.wildnfld.cawww.wildnfld.careservations recommendedreservations recommendedSafe, educational & funSafe, educational & funOur small group, custom-designed adventures andOur small group, custom-designed adventures andcombination kayak and walking tours are led by highlycombination kayak and walking tours are led by highlytrained and ecologically knowledgeable guides.trained and ecologically knowledgeable guides.Tours include:Tours include:• Thorough pre-trip safety orientation• Thorough pre-trip safety orientation• Stable one and two person sea kayaks• Stable one and two person sea kayaks– no Eskimo rolls required!– no Eskimo rolls required!• A relaxed pace with frequent breaks• A relaxed pace with frequent breaks• Delicious lunches and snacks• Delicious lunches and snacksRatesRates• 2.5 hour tour – $59• 2.5 hour tour – $59• 4 hour adventure – $89• 4 hour adventure – $89• 2.5 hour go & tow – $99• 2.5 hour go & tow – $99LocationLocationTake Route 3 south from St John's until it merges withTake Route 3 south from St John's until it merges withRoute 10. After a 45 minute scenic drive, turn left at theRoute 10. After a 45 minute scenic drive, turn left at thebottom of Cape Broyle onto Harbour Road and a momentbottom of Cape Broyle onto Harbour Road and a momentlater you'll be here!later you'll be here!Winners of ParksWinnersCanadaof Parks CanadaSustainable TourismSustainableAwardTourism AwardStan Cook Front brochure Front (front and back)BackBackEarth Rhythms website3.2 Marketing applications Canadian Tourism Commission brand guidelines, Version 2.0, October 200975