Brand Toolkit - Canadian Tourism Commission - Canada

Scaling and croppingBoth the journal and the pattern graphics are designed to be cropped so thatonly a small section appears in a composition. When scaled and croppedappropriately, the graphics will feel bold, dynamic and clear, rather than clutteredor cramped. You can also rotate the graphics slightly, although the relativeposition and size of the individual elements shouldn’t be altered.Journal graphic (print application)Pattern graphic (print application)IncorrectCorrectIncorrectCorrectWhen scaled and cropped properly, you’ll get just a hintof what’s written in the journal graphics, rather than beingable to read whole passages. In small-scale applicationslike publications and ads, use actual handwriting for sizecomparison; of course, larger applications like displaysand banners call for a larger scale.Once scaled and cropped, you should only see a portionof the pattern, never the whole graphic.2.3 Graphics Canadian Tourism Commission brand guidelines, Version 2.0, October 200926