Brand Toolkit - Canadian Tourism Commission - Canada

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Print advertisingFound new world cuisineamid old world charm.Taking a dog sled to theworld’s greatest light show.Lounging on a yacht by day.5-star dining by night.Create your own story atwww.canada.travelPrint ad (USA)Print ad (multi-partner)Like your travel experienceswith a bit of a twist? Look inside.www.canada.travelPrint ad (USA)3.2 Marketing applications Canadian Tourism Commission brand guidelines, Version 2.0, October 200969
Publications: Ski CanadaOur Ski Canada magazine is available as an editable template to suit therequirements of your country and market.comewinter 2008-09 your guide to canadian skiing + snowboardingSKIcanadaThere’s something in the snowthat just makes people friendlier.PHOTO: Whistler/Eric Bergergo deeper with powderfrom november to maylet the friendly localsshow you theirsecret terrainmassive mountainsadventures of a lifetimeshort lift linesaffordable packagesSki Canada spread (Australia edition)Ski Canada cover (Australia edition)3.2 Marketing applications Canadian Tourism Commission brand guidelines, Version 2.0, October 200970
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A letter from our presidentWe’ve
Page 6 and 7:
Our story1.1 Our key insights1.2 Ou
Page 8 and 9:
1.2 Our personalityOur brand’s pe
Page 11:
1.4 Who we’re talking toThe idea
Page 15 and 16:
Our brand toolkit2.1 Photography2.2
Page 17 and 18:
2.1 PhotographyOur photography capt
Page 19 and 20:
www.canada.travelUm ipsusto endip e
Page 21 and 22:
© Canadian Tourism Commission 2009
Page 23 and 24: 2.2 Colourcolour 2.3Our colour pale
Page 25: Selecting colours and shadesThe dar
Page 28 and 29: 2.3 GraphicsOur proprietary graphic
Page 30 and 31: Pattern graphicsThese four graphics
Page 32 and 33: Bar graphicsOur four bar graphics a
Page 34 and 35: Bar graphics: flipping and scalingT
Page 36 and 37: Bar graphics: examplesHere are thre
Page 38 and 39: TypefacesOur main typeface is Helve
Page 40 and 41: Typography stylesThese general guid
Page 42 and 43: 2.5 Writing styleA great deal of ou
Page 44 and 45: Speaking to travellersOur promise t
Page 46 and 47: file name CTC_logo_horz_BIL_PMS_Sm.
Page 48 and 49: proof reader signature dateproof re
Page 50 and 51: PMS 485 CPMS 484 Cfile name CTC_log
Page 52 and 53: Canada wordmark: size and clear spa
Page 54 and 55: Corporate signature: colour variati
Page 56 and 57: docket # KPV CTV C61419 designer Ma
Page 58 and 59: Corporate logo combinationsFor corp
Page 60 and 61: ymkfile name CTC_logo_horz_BIL_CMYK
Page 62 and 63: 2.7 Putting it all togetherBefore y
Page 64 and 65: 3.1 CorporateapplicationsIf a commu
Page 67 and 68: Multi-purpose folderOther colours a
Page 69 and 70: PowerPoint presentationsOur standar
Page 71 and 72: WebsitesFor all corporate websites,
Page 73: PostersCould’ve taken a taxi but
Page 77 and 78: FSIsWe often work with partners to
Page 79 and 80: Online applicationsThe web has beco
Page 81 and 82: Print ad redesignIn this “before
Page 83 and 84: Brochure redesignIn this “before
Page 85 and 86: 3.3 MerchandiseWhen we produce merc
Page 87 and 88: Gifts and giveawaysOption 1 Option
Page 89 and 90: 1444 WESInvitationsAs the first poi
Page 91 and 92: Ads and postersAdvertisements and a
Page 93 and 94: Venue interiorThe interior graphics
Page 95 and 96: Creative lightingWhen considering c
Page 97 and 98: Table settings: examplesNatural mat
Page 99 and 100: Tradeshows: basic principlesTradesh
Page 101 and 102: Tradeshows: large examplesIn design
Page 103 and 104: Pop-up bannersstep into CanadaThese
Page 105: GlossaryClear space / exclusion zon
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Brand Toolkit - Canadian Tourism Commission - Canada

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