Brand Toolkit - Canadian Tourism Commission - Canada

3.3 MerchandiseWhen we produce merchandise items for giveaways or internaluse, we want them to reflect the essence of our brand. Design,materials, and finishes are all considered carefully to appeal to thecurious traveller. Merchandise must be high quality, and we look forsustainable or locally-made products whenever possible.Selecting great merchandiseIs it a high-quality piece?Is it well designed with a modern look?Does it have a clear use?Does it reflect our brand essence?Is there ample space to showcase our visual identity?Does it reflect well on Canada?Are there alternatives that are made in Canada from more sustainable materials?Would you like to receive it?All of our merchandise uses only the marketing logo.80