Brand Toolkit - Canadian Tourism Commission - Canada

1 9 o c t 0 6PMS 485 Cfile name CTC_logo_horz_BIL_PMS_R_Sm.epsdocket # KPV CTV C61419 designer Marsha/Timclient CTC digital artist Marnysize Small Applications prod Helenfont families none software Illustrator CS2 versionimages none file format MAC EPSproof reader signature dateAE/CLWRADPRAPPROVEDDATE1 9 o c t 0 6PMS 485 CPMS 484 Cfile name CTC_logo_horz_BIL_PMS_Sm.epsdocket # KPV CTV C61419 designer Marsha/Timclient CTC digital artist Marnysize Small Applications prod Helenfont families none software Illustrator CS2 versionimages none file format MAC EPSproof reader signature dateAE/CLWRADPRAPPROVEDDATEPhotography creditsWhen using photos in print, we usually need to credit the photographer, organization or location. Ifyou only have room for one, credit the organization. When placing a credit, run it vertically on anyof the four corners, either reversed out over a dark area, or in black over a light area. (To find outwhat a credit should read, refer to the “Credit – Mandatory” information in the image descriptionon the Brand Canada Library system. If it simply reads “Canadian Tourism Commission,” and thecommunication is driven by the CTC, then a credit isn’t necessary.)Placement with bar graphicPlacement without bar graphicLarge application (detail)Small applicationCredit noteCredit noteCredit noteCredit noteCredit noteImage areaCredit noteCredit noteImage areaCanadian Tourism CommissionNiagara Falls, OntarioRobert KenneyChurchill, Manitoba11On applications larger than 30cm (12"),set the credit in 7pt Helvetica Neue Light.On applications smaller than 30cm (12"),set the credit in 5pt Helvetica Neue Light.2.1 Photography Canadian Tourism Commission brand guidelines, Version 2.0, October 200917