Brand Toolkit - Canadian Tourism Commission - Canada

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Table settings: dos and don’tsHere are a few guidelines to help create a simple, clean table presentation withinthe limitations of what’s commonly available.Textiles (tablecloths, napkins)CutleryFlowers and plantsDo use textiles that arewhite, patternless linen.Don’t use patterned, shiny,sheer or textured textiles.Do use cutlery that is silverand modern.Don’t use ornate ortraditional style cutlery.Do use flora that is unique,simple and appropriatefor Canada.Don’t use traditional, tropicalor exotic flowers and bouquets.Glassware and ceramics (glasses, plates, bowls)Chairs and chair coversDo choose glassware andceramics that are clear orwhite and patternless. Shapesare clean and modern.Don’t use patterned, colouredor ornate glasses or ceramics.Do choose chairswith simple lines andneutral colours.Do use white chair coverswithout patterns, texture orsheen, if necessary.Don’t use bows or any otherdecorative accents on chairs.3.4 Events and tradeshows Canadian Tourism Commission brand guidelines, Version 2.0, October 200991
Table settings: examplesNatural materials (such as wood, stone and leaves) and simple organic shapes are ideal.Two or three palette colours is the most that’s needed for a consistent and modern look.event room 4.53.4 Events and tradeshows Canadian Tourism Commission brand guidelines, Version 2.0, October 200992
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A letter from our presidentWe’ve
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Our story1.1 Our key insights1.2 Ou
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1.2 Our personalityOur brand’s pe
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1.4 Who we’re talking toThe idea
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Our brand toolkit2.1 Photography2.2
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2.1 PhotographyOur photography capt
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www.canada.travelUm ipsusto endip e
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© Canadian Tourism Commission 2009
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2.2 Colourcolour 2.3Our colour pale
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Selecting colours and shadesThe dar
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2.3 GraphicsOur proprietary graphic
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Pattern graphicsThese four graphics
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Bar graphicsOur four bar graphics a
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Bar graphics: flipping and scalingT
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Bar graphics: examplesHere are thre
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TypefacesOur main typeface is Helve
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Typography stylesThese general guid
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2.5 Writing styleA great deal of ou
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Speaking to travellersOur promise t
Page 46 and 47: file name CTC_logo_horz_BIL_PMS_Sm.
Page 48 and 49: proof reader signature dateproof re
Page 50 and 51: PMS 485 CPMS 484 Cfile name CTC_log
Page 52 and 53: Canada wordmark: size and clear spa
Page 54 and 55: Corporate signature: colour variati
Page 56 and 57: docket # KPV CTV C61419 designer Ma
Page 58 and 59: Corporate logo combinationsFor corp
Page 60 and 61: ymkfile name CTC_logo_horz_BIL_CMYK
Page 62 and 63: 2.7 Putting it all togetherBefore y
Page 64 and 65: 3.1 CorporateapplicationsIf a commu
Page 67 and 68: Multi-purpose folderOther colours a
Page 69 and 70: PowerPoint presentationsOur standar
Page 71 and 72: WebsitesFor all corporate websites,
Page 73 and 74: PostersCould’ve taken a taxi but
Page 75 and 76: Publications: Ski CanadaOur Ski Can
Page 77 and 78: FSIsWe often work with partners to
Page 79 and 80: Online applicationsThe web has beco
Page 81 and 82: Print ad redesignIn this “before
Page 83 and 84: Brochure redesignIn this “before
Page 85 and 86: 3.3 MerchandiseWhen we produce merc
Page 87 and 88: Gifts and giveawaysOption 1 Option
Page 89 and 90: 1444 WESInvitationsAs the first poi
Page 91 and 92: Ads and postersAdvertisements and a
Page 93 and 94: Venue interiorThe interior graphics
Page 95: Creative lightingWhen considering c
Page 99 and 100: Tradeshows: basic principlesTradesh
Page 101 and 102: Tradeshows: large examplesIn design
Page 103 and 104: Pop-up bannersstep into CanadaThese
Page 105: GlossaryClear space / exclusion zon
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Brand Toolkit - Canadian Tourism Commission - Canada

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