Brand Toolkit - Canadian Tourism Commission - Canada

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proof reader signature dateproof reader signature dateproof reader signature dateMarketing logo: language variationsVersions of our marketing logo in several languages are available for use indifferent markets. These are the only approved variations—logos using otherlanguages must not be created.file name CTC_logo_horz_SPN_PMS_Sm.epsAPPROVEDDATEfile name CTC_logo_horz_BIL_PMS_Sm.eps1 9 o c t 0 6 docket # KPV CTV C61419 designer Marsha/Timclient CTC digital artist MarnyBilingual (English 1size and Small Applications French)prod Helenfont none software Illustrator families CS2 versionimages none file format MAC EPSFor use in CanadaPMS 485 Cand France.PMS 484 CAE/CLWRADPRAPPROVEDDATEfile name CTC_logo_horz_ENG_PMS_Sm.epsAPPROVED1 9 0 6AE/Englisho c t1docket # KPV CTV C61419 designer Marsha/TimCLclient CTC digital artist Marnysize Small prod HelenApplicationsWRfont families none software Illustrator CS2 versionimages none file format MAC EPSADFor use in the PMS 485 USA, C the UK, Germany, SouthPRPMS 484 CKorea, China, Japan and Australia.DATESpanish1 9 o c t 0 61PMS 485 CFor use in Mexico.PMS 484 Cdocket # KPV CTV C61419 designer Marsha/Timclient CTC digital artist Marnysize Small Applications prod Helenfont families none software Illustrator CS2 versionimages none file format MAC EPSAE/CLWRADPR2.6 Logos Canadian Tourism Commission brand guidelines, Version 2.0, October 200943
proof reader signature dateproof reader signature dateproof reader signature dateproof reader signature dateMarketing logo: colour variationsFour distinct colour variations of our logo are available, allowing for flexibilitywith different types of backgrounds and media. Each variation is available in allfour of the language variations on the previous page, and you’ll have a choiceof CMYK, RGB and spot colour files wherever appropriate. No other colourvariations can be used.1 9 o c t 0 6file name CTC_logo_horz_BIL_PMS_Sm.epsdocket # KPV CTV C61419 designer Marsha/Timclient CTC digital artist MarnyAPPROVED DATECL1size Small Applications prod HelenWRfont families none software Illustrator CS2 versionimages none file format MAC EPSFull-colour (spot)ADPMS 485 CPRPMS 484 CUse in spot colour applications against white orlight backgrounds. (Also available in RGB versions.)AE/Full-colour (CMYK)Use in four-colour process applications against whiteor light backgrounds. This variation has the trademarksymbol set in black to ensure readability.1 9 o c t 0 6file name CTC_logo_horz_BIL_PMS_R_Sm.epsdocket # KPV CTV C61419 designer Marsha/TimCLclient CTC digital artist Marny1size Small Applications prod HelenWRfont families none software Illustrator CS2 versionFull-colour (reverse)images none file format MAC EPSADPRUse in colour PMS applications 485 C against medium todark backgrounds or image. (Available in spotcolour, CMYK and RGB versions.)AE/APPROVEDDATEfile name CTC_logo_horz_BIL_K_Sm.eps1 8 o c t 0 6 docket # KPV CTV C61419 designer Marsha/TimAE/CLclient CTC digital artist Marny1size Small Applications prod HelenWRfont families none software Illustrator CS2 versionimages none file format MAC EPSADBlack and white kPRUse in black-and-white applications against white orlight backgrounds. (Available in spot colour and RGB.)APPROVEDDATE1 9 o c t 0 61file name CTC_logo_horz_BIL_R_Sm.epsdocket # KPV CTV C61419 designer Marsha/Timclient CTC digital artist Marnysize Small Applications prod Helenfont families none software Illustrator CS2 versionimages none file format MAC EPSADReversePRWHITEUse in black-and-white applications againstmedium to dark backgrounds or image.AE/CLWRAPPROVEDDATE2.6 Logos Canadian Tourism Commission brand guidelines, Version 2.0, October 200944
Page 3: A letter from our presidentWe’ve
Page 6 and 7: Our story1.1 Our key insights1.2 Ou
Page 8 and 9: 1.2 Our personalityOur brand’s pe
Page 11: 1.4 Who we’re talking toThe idea
Page 15 and 16: Our brand toolkit2.1 Photography2.2
Page 17 and 18: 2.1 PhotographyOur photography capt
Page 19 and 20: www.canada.travelUm ipsusto endip e
Page 21 and 22: © Canadian Tourism Commission 2009
Page 23 and 24: 2.2 Colourcolour 2.3Our colour pale
Page 25: Selecting colours and shadesThe dar
Page 28 and 29: 2.3 GraphicsOur proprietary graphic
Page 30 and 31: Pattern graphicsThese four graphics
Page 32 and 33: Bar graphicsOur four bar graphics a
Page 34 and 35: Bar graphics: flipping and scalingT
Page 36 and 37: Bar graphics: examplesHere are thre
Page 38 and 39: TypefacesOur main typeface is Helve
Page 40 and 41: Typography stylesThese general guid
Page 42 and 43: 2.5 Writing styleA great deal of ou
Page 44 and 45: Speaking to travellersOur promise t
Page 46 and 47: file name CTC_logo_horz_BIL_PMS_Sm.
Page 50 and 51: PMS 485 CPMS 484 Cfile name CTC_log
Page 52 and 53: Canada wordmark: size and clear spa
Page 54 and 55: Corporate signature: colour variati
Page 56 and 57: docket # KPV CTV C61419 designer Ma
Page 58 and 59: Corporate logo combinationsFor corp
Page 60 and 61: ymkfile name CTC_logo_horz_BIL_CMYK
Page 62 and 63: 2.7 Putting it all togetherBefore y
Page 64 and 65: 3.1 CorporateapplicationsIf a commu
Page 67 and 68: Multi-purpose folderOther colours a
Page 69 and 70: PowerPoint presentationsOur standar
Page 71 and 72: WebsitesFor all corporate websites,
Page 73 and 74: PostersCould’ve taken a taxi but
Page 75 and 76: Publications: Ski CanadaOur Ski Can
Page 77 and 78: FSIsWe often work with partners to
Page 79 and 80: Online applicationsThe web has beco
Page 81 and 82: Print ad redesignIn this “before
Page 83 and 84: Brochure redesignIn this “before
Page 85 and 86: 3.3 MerchandiseWhen we produce merc
Page 87 and 88: Gifts and giveawaysOption 1 Option
Page 89 and 90: 1444 WESInvitationsAs the first poi
Page 91 and 92: Ads and postersAdvertisements and a
Page 93 and 94: Venue interiorThe interior graphics
Page 95 and 96: Creative lightingWhen considering c
Page 97 and 98: Table settings: examplesNatural mat
Page 99 and 100:
Tradeshows: basic principlesTradesh
Page 101 and 102:
Tradeshows: large examplesIn design
Page 103 and 104:
Pop-up bannersstep into CanadaThese
Page 105:
GlossaryClear space / exclusion zon
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Brand Toolkit - Canadian Tourism Commission - Canada

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