Brand Toolkit - Canadian Tourism Commission - Canada

ymkfile name CTC_logo_horz_BIL_CMYK_Lg.epsdocket # KPV CTV C61419 designer Marsha/Timclient CTC digital artist Marnysize Large Applications prod Helenfont families none software Illustrator CS2 versionimages none file format MAC EPSproof reader signature dateAE/CLWRADPRAPPROVEDDATEymkfile name CTC_logo_horz_BIL_CMYK_Lg.epsdocket # KPV CTV C61419 designer Marsha/Timclient CTC digital artist Marnysize Large Applications prod Helenfont families none software Illustrator CS2 versionimages none file format MAC EPSproof reader signature dateAE/CLWRADPRAPPROVEDDATEproof reader signature dateMarketing logo combinationsFor marketing applications, follow these basic guidelines for the relative positionand scale of our marketing logo and Canada wordmark. Remember that thelogos will have the most impact when given plenty of clear space.xPartner logo2xPosition (single partner)When the Government of Canada isour sole partner for a marketing piece,our marketing logo appears on thebottom right corner, with the Canadawordmark in the upper left.1 9 o c t 0 61Position (multi-partner)When we have other partners inaddition to the Government of Canada,the wordmark moves to the bottom leftcorner with the partner logos followingit to the right.1 9 o c t 0 61file name CTC_logo_horz_BIL_CMYK_Lg.epsAPPROVED DATE1 9 o c t 0 6 docket # KPV CTV C61419 designer Marsha/TimAE/CLclient CTC digital artist MarnyRatio 1size Large Applications prod HelenWRfont families none software Illustrator CS2 versionm images none file format MAC EPSADThe marketing y k logo should be two timesPRthe width of the Canada wordmark.Wordmark colourFor marketing applications, only use theblack-and-white or reverse variations ofthe wordmark. (The full-colour variationis only for corporate applications.)Exceptions to these position guidelines may be made for online and environmentalapplications (like tradeshow booths). In such cases, consult with the CTC Brand Manager.2.6 Logos Canadian Tourism Commission brand guidelines, Version 2.0, October 200955