Brand Toolkit - Canadian Tourism Commission - Canada

Canada wordmark: colour variationsFor flexibility with different backgrounds and media, three distinct colour variationsof the Canada wordmark are available. The full-colour variation is reserved strictlyfor corporate applications in colour on white or light backgrounds. The other twomay be used in marketing applications as well as corporate applications. Noother colour variations can be used.Full-colourUse in corporate applications in colour, againstwhite or light backgrounds. (Available in spot colour,CMYK, and RGB versions.)Black and whiteUse in marketing applications in colour or black andwhite, as well as corporate applications in black andwhite, against a white or light background. (Availablein spot colour and RGB.)ReverseUse for any applications on a medium to darkbackground (including photos).2.6 Logos Canadian Tourism Commission brand guidelines, Version 2.0, October 200946