Brand Toolkit - Canadian Tourism Commission - Canada

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BroadcastIn broadcast applications, few brand elements are necessary. End framesneedn’t include more than the marketing logo, Canada wordmark and our URL.www.canada.travelBroadcast ads end frameIn broadcast end frames, the marketing logo appears in thecentre and the Canada wordmark appears in the bottom left.Key screens from broadcast ads3.2 Marketing applications Canadian Tourism Commission brand guidelines, Version 2.0, October 200973
Online applicationsThe web has become many travellers’ first stop for travel research. To make the mostof the medium’s strengths, the brand elements may be used in a slightly different waythan they are in print. Consult with the CTC Brand Manager for further guidance.Go nose to nosewww.canada.travelArrive in stylewww.canada.travelOnline ad (USA)Consumer websiteOnline ad (USA)3.2 Marketing applications Canadian Tourism Commission brand guidelines, Version 2.0, October 200974
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A letter from our presidentWe’ve
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Our story1.1 Our key insights1.2 Ou
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1.2 Our personalityOur brand’s pe
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1.4 Who we’re talking toThe idea
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Our brand toolkit2.1 Photography2.2
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2.1 PhotographyOur photography capt
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www.canada.travelUm ipsusto endip e
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© Canadian Tourism Commission 2009
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2.2 Colourcolour 2.3Our colour pale
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Selecting colours and shadesThe dar
Page 28 and 29: 2.3 GraphicsOur proprietary graphic
Page 30 and 31: Pattern graphicsThese four graphics
Page 32 and 33: Bar graphicsOur four bar graphics a
Page 34 and 35: Bar graphics: flipping and scalingT
Page 36 and 37: Bar graphics: examplesHere are thre
Page 38 and 39: TypefacesOur main typeface is Helve
Page 40 and 41: Typography stylesThese general guid
Page 42 and 43: 2.5 Writing styleA great deal of ou
Page 44 and 45: Speaking to travellersOur promise t
Page 46 and 47: file name CTC_logo_horz_BIL_PMS_Sm.
Page 48 and 49: proof reader signature dateproof re
Page 50 and 51: PMS 485 CPMS 484 Cfile name CTC_log
Page 52 and 53: Canada wordmark: size and clear spa
Page 54 and 55: Corporate signature: colour variati
Page 56 and 57: docket # KPV CTV C61419 designer Ma
Page 58 and 59: Corporate logo combinationsFor corp
Page 60 and 61: ymkfile name CTC_logo_horz_BIL_CMYK
Page 62 and 63: 2.7 Putting it all togetherBefore y
Page 64 and 65: 3.1 CorporateapplicationsIf a commu
Page 67 and 68: Multi-purpose folderOther colours a
Page 69 and 70: PowerPoint presentationsOur standar
Page 71 and 72: WebsitesFor all corporate websites,
Page 73 and 74: PostersCould’ve taken a taxi but
Page 75 and 76: Publications: Ski CanadaOur Ski Can
Page 77: FSIsWe often work with partners to
Page 81 and 82: Print ad redesignIn this “before
Page 83 and 84: Brochure redesignIn this “before
Page 85 and 86: 3.3 MerchandiseWhen we produce merc
Page 87 and 88: Gifts and giveawaysOption 1 Option
Page 89 and 90: 1444 WESInvitationsAs the first poi
Page 91 and 92: Ads and postersAdvertisements and a
Page 93 and 94: Venue interiorThe interior graphics
Page 95 and 96: Creative lightingWhen considering c
Page 97 and 98: Table settings: examplesNatural mat
Page 99 and 100: Tradeshows: basic principlesTradesh
Page 101 and 102: Tradeshows: large examplesIn design
Page 103 and 104: Pop-up bannersstep into CanadaThese
Page 105: GlossaryClear space / exclusion zon
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Brand Toolkit - Canadian Tourism Commission - Canada

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