Brand Toolkit - Canadian Tourism Commission - Canada

1.1 Our key insightsWe want to prove to prospective travellers that their experiences inCanada will enrich their lives. That’s why, when we set out to create ourbrand, we decided to create a short list of compelling ideals that wewant to share with our audience. We call these our key insights, andevery other aspect of our brand has been designed to support them.ExpressionCanada is a catalyst for my own expression,and gives me the freedom to create my own experiences.EmotionWhat I see, taste, smell, hear and experience in Canadastirs my emotions.ExplorationCanada encourages me to indulge my curiosity andexplore its geography, culture and people.Brand promiseCreate your ownextra-ordinary experiences