Brand Toolkit - Canadian Tourism Commission - Canada

Secondary typefacesArial is our secondary typeface. It’s only used when our primary typeface isunavailable, such as on the web, in PowerPoint presentations and in documentscreated in Microsoft Word or Excel (like letters and memos).abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzArial regularUsed for body copy, headlines and subheads.abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzArial boldUsed for URLs, subheads and to highlight passages of body copy.Arial italic and bold italicUsed in special cases for the titles of books, films, etc.,as well as to highlight certain passages in body copy.2.4 Typography Canadian Tourism Commission brand guidelines, Version 2.0, October 200934