Brand Toolkit - Canadian Tourism Commission - Canada

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ymkfile name CTC_logo_horz_BIL_CMYK_Lg.epsdocket # KPV CTV C61419 designer Marsha/Timclient CTC digital artist Marnysize Large Applications prod Helenfont families none software Illustrator CS2 versionimages none file format MAC EPSproof reader signature dateAE/CLWRADPRAPPROVEDDATEymkfile name CTC_logo_horz_BIL_CMYK_Lg.epsdocket # KPV CTV C61419 designer Marsha/Timclient CTC digital artist Marnysize Large Applications prod Helenfont families none software Illustrator CS2 versionimages none file format MAC EPSproof reader signature dateAE/CLWRADPRAPPROVEDDATEproof reader signature dateMarketing logo combinationsFor marketing applications, follow these basic guidelines for the relative positionand scale of our marketing logo and Canada wordmark. Remember that thelogos will have the most impact when given plenty of clear space.xPartner logo2xPosition (single partner)When the Government of Canada isour sole partner for a marketing piece,our marketing logo appears on thebottom right corner, with the Canadawordmark in the upper left.1 9 o c t 0 61Position (multi-partner)When we have other partners inaddition to the Government of Canada,the wordmark moves to the bottom leftcorner with the partner logos followingit to the right.1 9 o c t 0 61file name CTC_logo_horz_BIL_CMYK_Lg.epsAPPROVED DATE1 9 o c t 0 6 docket # KPV CTV C61419 designer Marsha/TimAE/CLclient CTC digital artist MarnyRatio 1size Large Applications prod HelenWRfont families none software Illustrator CS2 versionm images none file format MAC EPSADThe marketing y k logo should be two timesPRthe width of the Canada wordmark.Wordmark colourFor marketing applications, only use theblack-and-white or reverse variations ofthe wordmark. (The full-colour variationis only for corporate applications.)Exceptions to these position guidelines may be made for online and environmentalapplications (like tradeshow booths). In such cases, consult with the CTC Brand Manager.2.6 Logos Canadian Tourism Commission brand guidelines, Version 2.0, October 200955
Marketing examplesHere are a few sample marketing materials showing slightly different uses of thelogos. The guidelines on the previous page usually apply, but there are certainexceptions for small-to-medium enterprise (SME) and merchandise applications.Gewinnen sieeine wasserreisenach Ontario, Kanada!Learned how to say “hello” in polar bear.Kanadaria – glitzerndes Wasser Wir entleihen der Sprache der kanadischen Iroquoisdas Wort Kanadaria, das im Deutschen für »glitzerndes Wasser« steht. Wir zeigen,Mehr Informationen auf: www.kanadaria.de und www.vivaconagua.orgfrontbackwww.canada.travelPrint adMultiple partner adfrontbackSME brochureSMEs can apply the CTCbrand identity in their owncommunications. Since these arenot partnered applications, only themarketing logo is required.Baseball cap and mugOn merchandise, only the marketing logo is required.2.6 Logos Canadian Tourism Commission brand guidelines, Version 2.0, October 200956
Page 3:
A letter from our presidentWe’ve
Page 6 and 7:
Our story1.1 Our key insights1.2 Ou
Page 8 and 9:
1.2 Our personalityOur brand’s pe
Page 11: 1.4 Who we’re talking toThe idea
Page 15 and 16: Our brand toolkit2.1 Photography2.2
Page 17 and 18: 2.1 PhotographyOur photography capt
Page 19 and 20: www.canada.travelUm ipsusto endip e
Page 21 and 22: © Canadian Tourism Commission 2009
Page 23 and 24: 2.2 Colourcolour 2.3Our colour pale
Page 25: Selecting colours and shadesThe dar
Page 28 and 29: 2.3 GraphicsOur proprietary graphic
Page 30 and 31: Pattern graphicsThese four graphics
Page 32 and 33: Bar graphicsOur four bar graphics a
Page 34 and 35: Bar graphics: flipping and scalingT
Page 36 and 37: Bar graphics: examplesHere are thre
Page 38 and 39: TypefacesOur main typeface is Helve
Page 40 and 41: Typography stylesThese general guid
Page 42 and 43: 2.5 Writing styleA great deal of ou
Page 44 and 45: Speaking to travellersOur promise t
Page 46 and 47: file name CTC_logo_horz_BIL_PMS_Sm.
Page 48 and 49: proof reader signature dateproof re
Page 50 and 51: PMS 485 CPMS 484 Cfile name CTC_log
Page 52 and 53: Canada wordmark: size and clear spa
Page 54 and 55: Corporate signature: colour variati
Page 56 and 57: docket # KPV CTV C61419 designer Ma
Page 58 and 59: Corporate logo combinationsFor corp
Page 62 and 63: 2.7 Putting it all togetherBefore y
Page 64 and 65: 3.1 CorporateapplicationsIf a commu
Page 67 and 68: Multi-purpose folderOther colours a
Page 69 and 70: PowerPoint presentationsOur standar
Page 71 and 72: WebsitesFor all corporate websites,
Page 73 and 74: PostersCould’ve taken a taxi but
Page 75 and 76: Publications: Ski CanadaOur Ski Can
Page 77 and 78: FSIsWe often work with partners to
Page 79 and 80: Online applicationsThe web has beco
Page 81 and 82: Print ad redesignIn this “before
Page 83 and 84: Brochure redesignIn this “before
Page 85 and 86: 3.3 MerchandiseWhen we produce merc
Page 87 and 88: Gifts and giveawaysOption 1 Option
Page 89 and 90: 1444 WESInvitationsAs the first poi
Page 91 and 92: Ads and postersAdvertisements and a
Page 93 and 94: Venue interiorThe interior graphics
Page 95 and 96: Creative lightingWhen considering c
Page 97 and 98: Table settings: examplesNatural mat
Page 99 and 100: Tradeshows: basic principlesTradesh
Page 101 and 102: Tradeshows: large examplesIn design
Page 103 and 104: Pop-up bannersstep into CanadaThese
Page 105: GlossaryClear space / exclusion zon
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Brand Toolkit - Canadian Tourism Commission - Canada

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