Brand Toolkit - Canadian Tourism Commission - Canada

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Multi-purpose folderOther colours and patterns may be used, and photos can optionally be includedon the inside. The logos and URL are fixed.www.canada.travelFolder cover (9” x 12”)Inside3.1 Corporate applications Canadian Tourism Commission brand guidelines, Version 2.0, October 200962
Page 3:
A letter from our presidentWe’ve
Page 6 and 7:
Our story1.1 Our key insights1.2 Ou
Page 8 and 9:
1.2 Our personalityOur brand’s pe
Page 11:
1.4 Who we’re talking toThe idea
Page 15 and 16: Our brand toolkit2.1 Photography2.2
Page 17 and 18: 2.1 PhotographyOur photography capt
Page 19 and 20: www.canada.travelUm ipsusto endip e
Page 21 and 22: © Canadian Tourism Commission 2009
Page 23 and 24: 2.2 Colourcolour 2.3Our colour pale
Page 25: Selecting colours and shadesThe dar
Page 28 and 29: 2.3 GraphicsOur proprietary graphic
Page 30 and 31: Pattern graphicsThese four graphics
Page 32 and 33: Bar graphicsOur four bar graphics a
Page 34 and 35: Bar graphics: flipping and scalingT
Page 36 and 37: Bar graphics: examplesHere are thre
Page 38 and 39: TypefacesOur main typeface is Helve
Page 40 and 41: Typography stylesThese general guid
Page 42 and 43: 2.5 Writing styleA great deal of ou
Page 44 and 45: Speaking to travellersOur promise t
Page 46 and 47: file name CTC_logo_horz_BIL_PMS_Sm.
Page 48 and 49: proof reader signature dateproof re
Page 50 and 51: PMS 485 CPMS 484 Cfile name CTC_log
Page 52 and 53: Canada wordmark: size and clear spa
Page 54 and 55: Corporate signature: colour variati
Page 56 and 57: docket # KPV CTV C61419 designer Ma
Page 58 and 59: Corporate logo combinationsFor corp
Page 60 and 61: ymkfile name CTC_logo_horz_BIL_CMYK
Page 62 and 63: 2.7 Putting it all togetherBefore y
Page 64 and 65: 3.1 CorporateapplicationsIf a commu
Page 68 and 69: Greeting cardThis folding card fits
Page 70 and 71: ReportsOur standard report template
Page 72 and 73: 3.2 MarketingapplicationsIf you’r
Page 74 and 75: Print advertisingFound new world cu
Page 76 and 77: Publications: other publicationsCan
Page 78 and 79: BroadcastIn broadcast applications,
Page 80 and 81: SME applicationsSmall and medium en
Page 82 and 83: Email invitation redesignIn this
Page 84 and 85: TRIM 24cm x 28.5cm AD cc SEPS RUNSA
Page 86 and 87: Garments and bagsCapReusable shoppi
Page 88 and 89: 3.4 Events andtradeshowsTradeshows
Page 90 and 91: Gift invitationWhen there’s an op
Page 92 and 93: Venue exteriorExterior venue signag
Page 94 and 95: StageThe stage is almost always the
Page 96 and 97: Table settings: dos and don’tsHer
Page 98 and 99: Table cards, menus, napkins and giv
Page 100 and 101: Tradeshows: furnitureLook for piece
Page 102 and 103: Tradeshows: small and medium exampl
Page 104 and 105: ContactsFor questions about the CTC
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Brand Toolkit - Canadian Tourism Commission - Canada

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