Brand Toolkit - Canadian Tourism Commission - Canada

2.7 Putting it all togetherBefore you finalize a communication, use these simple questions to helpmake sure that the tools that you’ve chosen add up to a whole that isappealing, effective and consistent with our brand.PhotographyDo the photographs thatI’ve used showcase aunique experience?Writing styleDoes the copy sound trueto our brand?Learned how to say “hello” in polar bear.TypographyHave I used the righttypefaces and styles? Isthe layout clean, modernand simple?ColourHave I selected andassigned the colourscorrectly? Do theycomplement thecomposition?www.canada.travelLogosDid I choose the right logos,and use them in the properpositions and scale?GraphicsHave I used the pattern,journal or bar graphics tosupport the concept?2.7 Putting it all together Canadian Tourism Commission brand guidelines, Version 2.0, October 200957