Brand Toolkit - Canadian Tourism Commission - Canada

Creative lightingWhen considering creative lighting like projections and table lighting, keep it simpleand graphic. We typically use only patterns, colours and our logo for projected lighting,sometimes with brief, inviting written messages. Moving lighting should be avoided.Wall projectionsKeep projections simple and bold, without competingtextures, movement or architectural elements.Table lanternsWhen budget allows, intimate lighting like table lanternscan create a more welcoming mood. Here, our patterngraphics have been cut into balsa wood lanterns.3.4 Events and tradeshows Canadian Tourism Commission brand guidelines, Version 2.0, October 200990