Brand Toolkit - Canadian Tourism Commission - Canada

A letter from our presidentWe’ve taken years exploring what makes Canada so unique, and wewouldn’t dream of keeping what we found to ourselves. In fact, we want toinspire curious travellers from around the world to come visit this amazingplace we call home.That, very simply, is what this communications toolkit is all about—empowering ourselves and our partners to speak to travellers ina way that’s compelling, welcoming and genuinely in the spirit of Canada.So, take a look inside and get familiar with all of the tools you have on hand.Then dive right in and help us to bring Canada. Keep Exploring. to life.There’s a whole world out there waiting to find out what we already knowabout this great country.Michele McKenzie, President and CEOIII