Brand Toolkit - Canadian Tourism Commission - Canada

FSIsWe often work with partners to develop free-standing inserts (FSIs) for newspapers.These inserts do not need to include all partner logos on the cover page; instead,we try to pair logos with relevant information inside.Found new world cuisineamid old world charm.When down-filled duvets andheirloom china are what yousee, life’s not that rough.But at second glance, you’ll find yourself in an ultra-luxurious resort that justhappens to be off the beaten path. This is one of the happy surprises you’llexperience in Canada. Read on and learn that here, it’s more about livingthe life than seeing the sights. From the luxurious to the unique to the slightlyunexpected, you’re sure to find just what you’re looking for. To get the latest onthese and other Canadian travel experiences, go to www.canada.travel/escapeDrop in. the 3,000belugas won’t mind.Churchill, Manitoba’s most famous summer residents are definitelythe beluga whales that gather in the thousands off its shores. And allyou have to do to get up close and personal with these A-listers isslip on some snorkeling gear. True, they can’t sign autographs, butthey’re more than happy to pose for the paparazzi.www.travelmanitoba.comSafari, Canadian styleThe Clayoquot Wilderness Resorts & Spa,located in the Clayoquot Sound UNESCOBiosphere reserve, is an amazing blend ofnature, luxury and ecological responsibility.A visit to British Columbia allows you toescape into the wilderness, without forsaking apampered lifestyle.www.wildretreat.comUtem del loremLut delesectem dolore del eblandre mod mod modtie vel iureet pratummy nullaore feu faciduis nibheugait amte diamconsed ming elisl iril incinit numThe arias and the altitude:they’ll both take yourbreath away.The town of Banff in Alberta’s Rocky Mountainsis one of the best places in the world to get yourculture fix. That’s because the Banff SummerArts Festival (May through to September) offersthe latest in dance, music, opera, the visual artsand more.www.banfflakelouise.comFeel like you’re floatingon air—or water anyway.No treading water necessary in Little ManitouLake. Instead, you can just kick back and relax.Literally. Little Manitou has a higher mineraldensity than the Dead Sea, so you’ll floatwithout the slightest effort. And if that’s notintriguing enough, there are all those healingproperties the water is reputed to have.www.sasktourism.comdipit num zzrit, sendit at exercidunt accumsanhent incillandre ming esecte dolorero et, suscilit lafaccummy nullandit nonsequatie.www.xxxxx.comStart planning today at www.canada.travel/funInside spreadLike your travel experiences with a bit of a twist? Look inside.www.canada.travelCover17 APR 2008 0930 100% V2 Integrated Production Studio APPROVED BYFILE NAME C86178_FSI_Boston.indd DESCRIPTION CTC FSI for NEW YORKBIGCoverPage 1 of docCLIENT Canadian Tourism Commission COLOURSC M Y KDOCKET CTC USO C86178TRIM 9" x 10.875" DA ms/ea/lm PIC INFO all okLIVE 8.625" x 10.5" AD tim/kathy SEPS RUN lm onscreen Apr 17OPEN TRIM 18" x 10.875" PR rahima OUTPUTADWRITERPRODPROOFREADBLEED 18.25" x 11.125" PAGE 1 FONTS Hel Neue LT PROD D B C A N A D A • 16 0 0 - 7 7 7 H O R N B Y S T, VA N C O U V E R , B C , C A N A D A V 6 Z 2 T 3 • T 6 0 4 6 8 7 7 911 • F 6 0 4 6 4 0 4 3 4 43.2 Marketing applications Canadian Tourism Commission brand guidelines, Version 2.0, October 200972