Brand Toolkit - Canadian Tourism Commission - Canada

2.3 GraphicsOur proprietary graphics lend texture, depth and personalityto our communications, all in a way that reflects a traveller’sexperience of discovery and self-expression in Canada.We’ve developed three main types:• Journal graphics evoke the sketches and writings of atraveller to Canada’s geographic and cultural landscapes.• Pattern graphics are inspired by Canada’s naturalenvironment.• Bar graphics serve to contain the pattern or journal graphics,logos and short passages of text.23