Brand Toolkit - Canadian Tourism Commission - Canada

Writing samplesCorporate employment postingMedia releasePrint adsBeforeFlexible work arrangementsWe offer a flexible work environment that allowsfor flextime, compressed work weeks, part-timearrangements and telework. When your workrequires that you work additional hours, weoffer compensatory time off or, in some cases,paid overtime.AfterFlexibilityWe’re flexible. That means you can work flextime,part-time, a compressed work week ortelecommute. As long as the setup makes sense,we support it. And if you have to work extra hoursto meet your goals, we’ll make sure that you’recompensated for your hard work.BeforeCanada is a land of wide open spaces, beautifulscenery and wildlife with interesting monumentsto visit.AfterSince the launch of the Canada. Keep Exploring.brand, we’ve successfully repositioned ourgreat country as an exciting, engaging vacationdestination where visitors can create their ownextra-ordinary stories. Canada offers travellerssophisticated, vibrant cities on the edge ofpristine nature, where spectacular and life-alteringadventures can be experienced in unique settings.BeforeCities on the edge of nature.AfterCould’ve taken a taxi but decidedon a more scenic route.BeforeWhere can you see a polar bearwithout going to the zoo?AfterLearned how to say “hello” in polar bear.2.5 Writing style Canadian Tourism Commission brand guidelines, Version 2.0, October 200940