Brand Toolkit - Canadian Tourism Commission - Canada

3.2 MarketingapplicationsIf you’re working on a consumer-facing or partnered piece,then it qualifies as a marketing application of our brand.Within this section are examples of marketing applications, suchas posters, advertising, websites, publications, and brochures.Merchandise and exhibitions, tradeshows and events are alsoconsidered marketing applications, but are covered separatelyin sections 3.3 and 3.4.All of our marketing applications must use the Canada wordmark alongsideour marketing logo. The only exceptions are merchandise and promotionalgiveaways, which use the marketing logo alone.67