Fifth Year Maintenance Report - AACSB - The University of Texas at ...

As noted in Section 2, the 2007 Peer Review Team (PRT) required the department to address theinadequacy of our then existing mission statement. The PRT report stated:“The department’s strategic plan and mission statement are limited in scope andsomewhat dated. The department should complete a more comprehensive strategic planthat includes a revision of its mission statement. Specifically, the revised plan and missionstatement should address the department’s doctoral program and the department’sstrengthened research emphasis.”The faculty, led by the Department Faculty Advisory Committee, known as the “ExecutiveCommittee,” developed the above mission statement (May 2007). This (revised) mission statementrecognizes the expanded vision of the department as the university and College of Business pursuesaspirations to becoming a Tier One institution. It formally recognizes the responsibilities of thedepartment in supporting a PhD program and confirms that the PhD program is a research-orientedprogram whose graduates will primarily pursue academic careers.The revised mission statement elevates the role of research in the department to a levelconsistent with that of a PhD granting program. Our mission challenges faculty to produce research thatis disseminated through the highest-level journals, but leaves room for practice-oriented research.Finally, the new mission statement recognizes a departmental responsibility to interact with theaccounting community through service to our profession and our alumni. This mission is current,reflects the vision of the department, and has withstood the test of time for the last five years well.While the faculty and advisory board continue to review the mission statement it is not anticipated thatthe mission will change over the next five years before the next review.Supporting Major Components of the Strategic Plan or Framework (Goals, Objectives, Etc.)The department has developed a 2011-2016 Strategic Plan that is a continuation of the 2006-2011 Strategic Plan. Both plans are available online at the UTSA COB AACSB website(http://aacsb.utsa.edu/accounting/index.asp). As with the 2006-2011 plan, the 2011-2016 plan is in twoparts. The first set of goals is specific to the Department of Accounting and its mission. The second setof goals arises through the intersection of the department mission and the College of Business StrategicPlan. The COB Strategic Plan is available at http://aacsb.utsa.edu.Strategic Management Planning Process and Outcomes:Mission Directed Department of Accounting GoalsGoal 1 Branding of the Accounting Department/ProgramThe department mission statement is outward looking with the goal of extending the reach ofthe department beyond the region and the state to the nation and globally. In order to accomplish thiswe recognize the need to raise our level of recognition beyond what it is currently, which is primarilyregional. We will accomplish this through the development of a recognizable brand for the department.Goal 2 Establishing a Highly-Effective Social Media PresenceOur mission statement directs us to serve our students, alumni and community. Thedepartment recognizes that social media has become the instrument of choice in reaching out to10