10.07.2015 Views

Fifth Year Maintenance Report - AACSB - The University of Texas at ...

Fifth Year Maintenance Report - AACSB - The University of Texas at ...

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<strong>The</strong> UTSA Department <strong>of</strong> Accounting will establish a brand identific<strong>at</strong>ion th<strong>at</strong> will make itrecognizable in the St<strong>at</strong>e and N<strong>at</strong>ion.<strong>The</strong> UTSA Department <strong>of</strong> Accounting brand will be based on quality <strong>of</strong> research (faculty) andquality <strong>of</strong> gradu<strong>at</strong>es (students).2. Establishing a Highly Effective Social Media PresenceSocial Media (Facebook, Twitter, LinkedIn) have become major instruments for organiz<strong>at</strong>ions tocommunic<strong>at</strong>e their visions to stakeholders.<strong>The</strong> Department <strong>of</strong> Accounting has established a quarterly email newsletter th<strong>at</strong> circul<strong>at</strong>es toalumni and supporters but does not currently have a social media presence.<strong>The</strong> UTSA Department <strong>of</strong> Accounting will establish a presence on the major social media outletsto use for communic<strong>at</strong>ions to and from students, alumni and supporters.3. Enhancing Student Quality and Progress in the Accounting Program<strong>The</strong> quality <strong>of</strong> the undergradu<strong>at</strong>e and gradu<strong>at</strong>e students pursuing accounting degreescontributes gre<strong>at</strong>ly toward the quality <strong>of</strong> the Department <strong>of</strong> Accounting gradu<strong>at</strong>es.High quality students demand rigorous and challenging educ<strong>at</strong>ional experiences.<strong>The</strong> Department <strong>of</strong> Accounting must accommod<strong>at</strong>e the needs <strong>of</strong> all <strong>of</strong> the students in itsprograms.<strong>The</strong> Department <strong>of</strong> Accounting will continue to pursue the high quality students through theenhancement <strong>of</strong> the PACE examin<strong>at</strong>ion and through enforcing admissions requirements to theMACY program.<strong>The</strong> Department <strong>of</strong> Accounting will pursue special advisors for undergradu<strong>at</strong>e accountingmajors.<strong>The</strong> Department <strong>of</strong> Accounting will develop a program for identifying low performing studentsearly in their program and provide counseling to facility improved performance in accountingcoursework.4. Restructuring the Master <strong>of</strong> Accountancy (MACY) delivery system<strong>The</strong> Master <strong>of</strong> Accountancy (MACY) program has grown in size and importance over the last fiveyears.<strong>The</strong> demographics <strong>of</strong> the MACY students has shifted toward more fulltime students themajority <strong>of</strong> whom are pursuing careers in public accounting.<strong>The</strong> MACY program will be a major component in any effort to enhance the reput<strong>at</strong>ion <strong>of</strong> theUTSA Department <strong>of</strong> Accounting.<strong>The</strong> Department <strong>of</strong> Accounting will evolve the 150-hour MACY program into a lockstep two yearearly admissions Masters degree program.<strong>The</strong> Department <strong>of</strong> Accounting will pursue a fulltime, daytime option in the MACY program.5. Enhanced CPA pass r<strong>at</strong>es.Passage <strong>of</strong> the CPA examin<strong>at</strong>ion is a major goal <strong>of</strong> accounting majors, particularly those pursuingthe MACY degree.CPA pass r<strong>at</strong>es are used by external entities to compare accounting programs.

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