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THIRD QUARTER 2010<br />

Reed Elsevier<br />

Trading buy ahead of numbers<br />

We believe that Reed Elsevier will give a positive message at interim<br />

results on 29th July: an improvement in the group’s organic revenue<br />

growth could be accompanied by an encouraging outlook for H2<br />

margins, in our view. We remain concerned long term, but we see a<br />

short term buying opportunity.<br />

Improving results<br />

At the last trading statement in April, Reed Elsevier reiterated its previous trading<br />

outlook: i) slower growth for the STM division; ii) weak revenue for the legal<br />

division; iii) lower revenues for B2B, after adjusting for positive effect of biennial<br />

shows; iv) modest reduction in 2010 group operating margin due to investments in<br />

legal. But such conservative guidance hides a significant improvement from the 7%<br />

organic revenue decline recorded in 2009, in our view. We forecast -1% revenue<br />

growth in H1, though partly due to mechanical factors such as 1- the consolidation<br />

of Choicepoint (~100bps contribution to group organic growth), 2- the change in<br />

accounting standards of the directory segment (50bps positive contribution) and<br />

3- the partial disposal of the business information plus cyclical recovery of the<br />

exhibition units (400bps positive contribution).<br />

Legal restructuring uncertain<br />

Many more quarters will be necessary before the market will be able to judge on<br />

the complete restructuring of the legal segments, but Reed Elsevier is moving in<br />

the right direction, in our view. Increased focus on new products’ development<br />

may succeed in filling the gap opened versus Thomson Reuters’ Westlaw during<br />

the years of under-investment. However, our law librarian survey still shows no<br />

significant improvement in preferences for Reed Elsevier. US legal headcount trend<br />

has improved from 3.4% decline in 2009 to only 1.9% decline in May, but budget<br />

expectations for 2010 are still conservative (please see Figure 1 below). Longer<br />

term, we believe that increased competition from Thomson Reuters and continued<br />

weakness in the reference market will put further pressure on margins.<br />

Figure 1: Legal survey shows budgets under pressure<br />

10.0%<br />

5.0%<br />

0.0%<br />

-5.0%<br />

-10.0%<br />

-15.0%<br />

-2.2%<br />

Source: ExecutionNoble<br />

Valuation<br />

-3.8%<br />

summer 2009 "panic"<br />

-11.7%<br />

-0.8%<br />

-2.0%<br />

-3.2%<br />

Q109 Q209 Q309 Q409 Q1 10 Q2 10<br />

Headcount Price Budget<br />

Expectations<br />

w orsening in 2010<br />

On our estimates (broadly in line with consensus for EPS 10, but ~15% below<br />

consensus on EPS 2011-12), Reed Elsevier trades in line with industry peers on PE<br />

‘10E. The stock has underperformed the media sector by 10% since we upgraded to<br />

hold in April and consensus EPS 2010 remained stable. We reaffirm our hold rating<br />

and target price of 480p / eu8.4.<br />

http://www.execution-noble.com<br />

HOLD<br />

4% downside<br />

Fair Value 480p<br />

RIC, Bloomberg Code REL.L, REL LN<br />

Share Price 499.0p<br />

Market Capitalisation £5,696m<br />

Free Float 100%<br />

(GBPm) 2008A 2009A 2010E 2011E<br />

Revenues 5,334 6,071 5,939 6,075<br />

Adj. EBITDA 1,340 1,540 1,699 1,704<br />

Adj. EBITA 1,379 1,570 1,527 1,488<br />

Adj. EPS (GBp)* 44.2 45.5 42.4 39.8<br />

Dividend (GBp) 20.3 20.4 20.4 20.0<br />

FCF** 889 780 954 986<br />

Net Debt 5,767 3,972 3,673 3,184<br />

* fully diluted, ex. GW amortisation<br />

** FCF = EBITDA - capex - NWC - int ex. - tax<br />

2008A 2009A 2010E 2011E<br />

EV/Sales*** 3.2x 2.6x 2.7x 2.6x<br />

EV/Ebitda*** 12.6x 10.1x 9.3x 9.3x<br />

EV/EBITA*** 12.2x 9.9x 10.4x 10.7x<br />

P/E*** 12.2x 11.8x 12.6x 13.4x<br />

Dividend Yield*** 3.8% 3.8% 3.8% 3.8%<br />

FCF Yield*** 8.0% 6.8% 7.9% 7.7%<br />

Net Debt/Ebitda 4.3x 2.6x 2.2x 1.9x<br />

*** adjusted for Pension, tax and other assets/liabilities<br />

Analysts<br />

Giasone Salati<br />

+44 20 7456 1163<br />

giasone.salati@execution-noble.com<br />

Mark Evans<br />

+44 20 3364 6753<br />

mark.evans@execution-noble.com<br />

Page 23 of 44

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