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THIRD QUARTER 2010<br />

Q3 Silver Bullets<br />

Load Up with Silver Bullets<br />

For Q3 2010, Execution Noble Silver Bullet Buys are ABB, Aviva,<br />

Cable & Wireless Communications, Centrica, Credit Suisse,<br />

Finmeccanica, H&M, Lloyds <strong>Bank</strong>ing Group, Mitchells & Butlers,<br />

Prysmian, Reed Elsevier, Unilever & Vodafone<br />

Silver Bullet Sells are BBVA, Deutsche Telekom, Electrolux, Home<br />

Retail Group, Reckitt Benckiser, Rolls Royce, RWE and Wolters<br />

Kluwer.<br />

Do look back in anger<br />

Ouch, glad that quarter’s behind us. The second quarter of 2010 started with<br />

increasing acknowledgement of a Southern European sovereign debt crisis and<br />

ended with a shocking drop in US consumer confidence figures and had very few<br />

bright spots in between. Against that background, the 7.7% decline in the key Pan<br />

European benchmark index (SXXP) may not appear that bad but this hides<br />

extreme uncertainty in terms of future momentum and sentiment as evinced by the<br />

drying up of European equity volumes.<br />

Bullets or duds<br />

Nor did we cover ourselves in glory either. Our Silver Bullets portfolio declined by<br />

5%. Sure this was better than the market but given that the portfolio was only 22%<br />

net long, we would have hoped for better. In the second quarter we produced a<br />

negative alpha of 3.5% which is the second poorest excess return since we<br />

instigated Silver Bullets in Q3 2007 – albeit only the fourth time in twelve quarters<br />

we have produced a negative alpha. Our Q2 picks certainly suffered from Greecian<br />

contagion most directly in the case of Hellenic Telecom but also for Axa and BNP.<br />

In hindsight Hellenic Telecom was not our most inspired pick ever and certainly<br />

one which suffered from the choose and hold for the quarter discipline. However to<br />

a certain extent this was counterbalanced by the increased weighting of UK<br />

domiciled stocks where we received a significant performance boost (+1.8% in<br />

total) from the 8% move in the £/€ rate in our € based portfolio.<br />

Q3 2010 – Onwards and upwards<br />

Enough reflection – let’s look forward. This quarter’s picks as ever contain a fair<br />

mix of brand new, retained and re-invigorated calls. Aviva, Lloyds, Cable & Wireless<br />

Communications and Prysmian are retained as Buys. Deutsche Telekom, Home and<br />

Wolters Kluwer are rolled over from last quarter as high conviction Sells. Centrica,<br />

Electrolux, H&M, Finmeccanica, Mitchells & Butlers, RWE and Rolls Royce are all<br />

brand new ideas to Silver Bullets and Reckitt Benckiser makes its first appearance<br />

on the Sell side of the list (good luck James). Overall the portfolio is 24% net long<br />

which is roughly the average position of the portfolio since inception and for the<br />

first time UK calls outweigh those domiciled in continental Europe.<br />

http://www.execution-noble.com<br />

Q3 Silver Bullet Buys<br />

ABB 3<br />

Aviva 5<br />

Cable&Wireless Comms 7<br />

Centrica 9<br />

Credit Suisse 11<br />

Finmeccanica 13<br />

H&M 15<br />

Lloyds <strong>Bank</strong>ing Group 17<br />

Mitchells & Butlers 19<br />

Prysmian 21<br />

Reed Elsevier 23<br />

Unilever 25<br />

Vodafone 27<br />

Q3 Silver Bullet Sells<br />

BBVA 29<br />

Deutsche Telekom 31<br />

Electrolux 33<br />

Home Retail Group 35<br />

Reckitt Benckiser 37<br />

Rolls Royce 39<br />

RWE 41<br />

Wolters Kluwer 43<br />

Page 1 of 44

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