General Plan Policy Document (Adopted 7-11 ... - City of Wheatland

ECONOMIC DEVELOPMENT, Chapter 3IMPLEMENTATION PROGRAMSSee implementation programs 1.9, 1.10, and 1.11 in Chapter 1: LandUse and Community Character.TOURISMHop KilnsTourism needs to be expanded to strengthen Wheatland’seconomy. Creation and enhancement of cultural, entertainment,and recreational activities and facilities in Wheatland will attracttourists and, therefore, positively affect sales tax revenues.Activities and special events sponsored by various special interestgroups should be encouraged to create a regional draw ofindividuals to the community. Recreational entertainment andcultural facilities and activities for youth should also beencouraged to provide this service to the youth of the Wheatlandcommunity as well as to encourage tourism.Promotion of Wheatland’s historical character and attractionsincluding the Hop Kilns and Bishop Pumpkin Farm is an importantpart of this effort. Additionally, music and art in public placesshould be encouraged and promoted to attract tourists.GOAL 3.CTo promote the growth of tourism by enhancing the city’s potentialto attract tourists through preservation of historic resources,promotion and development of visitor attractions, and provision ofa variety of overnight accommodations.POLICIES3.C.1. The City shall define the City’s visitor target market andwork to develop a comprehensive tourism management andprogram, while monitoring the negative effects of tourismand making necessary improvements to ensure citywidebenefit and maintain the quality of life.3.C.2. The City shall seek to develop and expand tourism inWheatland by attracting, developing, and expanding specialevents, public and private recreational and entertainmentfacilities and programs, and capitalizing on the historiccharacter of the city.3.C.3. The City shall attempt to attract quality hotel and conferencefacilities in locations and at a scale appropriate to the city’scharacter to enhance the quality of visitor-serving areas andpromote development of the conference-tourism market.Wheatland General Plan Policy Document, Part II 3-5July 11, 2006