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Technical Sessions – Monday July 11

Technical Sessions – Monday July 11

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TB-19 IFORS 20<strong>11</strong> - Melbourne<br />

In large and complicated organisations, a standard process could facilitate performance<br />

assessment and help 1) to translate the aim of the performance measurement<br />

to a series of small tasks 2) to select homogeneous DMUs and suggest<br />

an appropriate input/output selection 3) to detect a suitable model 4) to provide<br />

means for evaluating the effectiveness of the results, and 5) to suggest a proper<br />

solution to improve the efficiency and productivity of entities. This paper proposes<br />

a systematic process for measuring efficiency of DMUs. The proposed<br />

framework helps to link different tools and different people with diverse skills<br />

and backgrounds, in order to work on an efficient and effective project.<br />

2 - Tutorial on Data Envelopment Analysis<br />

Ali Emrouznejad, Aston Business School, Aston University, B4<br />

7ET, Birmingham, United Kingdom,<br />

a.emrouznejad@aston.ac.uk<br />

Data Envelopment Analysis (DEA) was developed as a method for assessing<br />

the comparative efficiencies of organizational units such as the branches of a<br />

bank, schools, hospital departments or restaurants. The efficiencies assessed<br />

reflect the scope for resource conservation at the unit being assessed without<br />

detriment to its outputs, or alternatively, the scope for output augmentation<br />

without additional resources. In using DEA in practice we typically go far beyond<br />

the computation of a simple measure of the relative efficiency of a unit.<br />

We wish to know what operating practices, mix of resources, scale sizes, scope<br />

of activities and so on the operating units may adopt to improve their performance.<br />

The tutorial is specifically aimed at those who have had no prior exposure<br />

to DEA and wish to learn the essentials of how it works, what its key uses<br />

are and the mechanics of using it. The session will also involve demonstration<br />

of DEA software.<br />

� TB-19<br />

Tuesday, <strong>11</strong>:00-12:30<br />

Meeting Room 216<br />

Using Cases in OR Courses<br />

Stream: Education and Operations Research<br />

Invited session<br />

Chair: Mehmet Begen, Richard Ivey School of Business, University<br />

of Western Ontario, <strong>11</strong>51 Richmond St. N., N6A3K7, London, ON,<br />

Canada, mbegen@ivey.uwo.ca<br />

1 - Using Cases to Teach OR<br />

Peter Bell, Richard Ivey School of Business, University of<br />

Western Ontario, N6A 3K7, London, Ontario, Canada,<br />

pbell@ivey.ca, Mehmet Begen<br />

This workshop will discuss some of the issues surrounding the use of realworld<br />

cases in the OR course. Issues will include finding cases, preparing to<br />

teach a case, managing the case classroom, uses cases as projects, and addressing<br />

myths about case teaching.<br />

� TB-20<br />

Tuesday, <strong>11</strong>:00-12:30<br />

Meeting Room 217<br />

AHP I<br />

Stream: Analytic Hierarchy/Network Process<br />

Invited session<br />

Chair: Sheu-Hua Chen, Distribution Management Dept., National<br />

Chin-Yi University of Technology, Taipin, 4<strong>11</strong>, Taichung, Taiwan,<br />

shchen@ncut.edu.tw<br />

1 - Characterizing Disagreement and Inconsistency in Experts’<br />

Judgments in the Analytic Hierarchy Process<br />

Shi-Woei Lin, Yuan Ze University, 135 Yuan-Tung Rd., 32003,<br />

Chung-Li, Taiwan, shiwoei@saturn.yzu.edu.tw<br />

Inconsistency arises due to intransitivity relationships in an individual expert’s<br />

preference judgments. Disagreement arises due to the lack of consensus or differences<br />

in the value among different members in an expert panel. We propose<br />

a Bayesian modeling approach and a graphical representation to quantitatively<br />

characterize inconsistency and disagreement in the group decision making in<br />

the Analytic Hierarchy Process (AHP). This approach allows analysts to view<br />

the model results in a proper context, and pinpoint the uncertain component<br />

that affects model results most.<br />

48<br />

2 - A Classification Hierarchy for Ratio Scales<br />

William Wedley, Faculty of Business Administration, Simon<br />

Fraser University, 8888 University Drive, V5A 1S6, Burnaby,<br />

BC, Canada, wedley@sfu.ca, Eng Choo<br />

Since the choice of unit is arbitrary, a ratio scale can be expressed in many different<br />

ways. A similarity transform (multiplication by a positive constant) will<br />

change values of objects but not the ratios between them. This paper presents<br />

a hierarchical classification of ratio scales according the clarity of the unit of<br />

measure. The paper investigates how each scale type is used in the Analytic<br />

Hierarchy/Network processes. Various mechanisms are suggested to achieve<br />

commensurate aggregation.<br />

3 - Hybrid MCDM Application for Performance Criteria in<br />

Customer Relation Management<br />

Y. Esra Albayrak, Galatasaray University, 34357, Istanbul,<br />

Turkey, ealbayrak@gsu.edu.tr, Tuncay Gürbüz<br />

CRM is one of the most important information systems providing feedback<br />

about the market to enterprises. You cannot manage the thing you cannot measure.<br />

Ergo for CRM performance to be measurable, quantitative attributes and<br />

methods are needed. In this study, the criteria affecting the CRM performance<br />

in construction sector (which is a highly competitive one) in Turkey, will be<br />

presented and evaluated in a model. First the relations between criteria will be<br />

handled with ANP and their relative weights will be determined. Then with an<br />

MCDM method, appropriate strategies for CRM will be ranked.<br />

4 - Performance Evaluation Based on Managerial Practices<br />

and Associated Affect Factors<br />

Hong Tau Lee, Industrial Engineering and Management,<br />

National Chin-Yi University of Technology, Taipin, Taichung<br />

County, 4<strong>11</strong>, ROC, Taiwan, leeht@ncut.edu.tw, Sheu-Hua Chen<br />

This research focuses on the performance of the people who manage projects<br />

based on those managerial practices with some essential affected factors. An<br />

analytic network process is employed to identify the interdependence between<br />

these two groups of elements. The relative importance of those leadership behaviors<br />

as well as the relative intensity of the factors that influence them is<br />

determined simultaneously. The relative importance of leadership behaviors<br />

and weights of their corresponding managerial practices will be involved to the<br />

model for evaluating the performance of project managers.<br />

� TB-21<br />

Tuesday, <strong>11</strong>:00-12:30<br />

Meeting Room 218<br />

Ground Operations<br />

Stream: Airline Applications<br />

Invited session<br />

Chair: Prem Kumar Viswanathan, TRANSP-OR, ENAC, Ecole<br />

Polytechnique Federal de Lausanne, GC-B3-435, Batiment B3,<br />

Station 18, EPFL, 1015, Lausanne, VD, Switzerland,<br />

prem.viswanathan@epfl.ch<br />

1 - Management of Airline Check-in Counter Queue: Static<br />

vs Dynamic Policies<br />

Sharafali Moosa, LKC School of Business, Singapore<br />

Management University, 50 Stamford Road, 178899, Singapore,<br />

sharafalim@smu.edu.sg, Mahmut Parlar, Brian Rodrigues<br />

In this paper, we analyse the problem of allocating a fixed number of counters<br />

dedicated to a single flight with the objective to minimize the total expected<br />

cost of waiting, counter operation, and of passenger delay. We demonstrate<br />

that the static policy proposed is very easy to determine unlike the difficultto-evaluate<br />

dynamic policy proposed in the literature. Numerical comparison<br />

of the performance of the static and dynamic policies is also provided. An alternative<br />

formulation that includes a probabilistic service-level constraint helps<br />

estimate the imputed delay cost.<br />

2 - Simulation of the Allocation of the Number of Counters<br />

in the Check-in Area of an International Airport<br />

Wilmer Atoche, Ingeniería Industrial, Pontificia Universidad<br />

Católica del Perú, Av. Universitaria 1801 San Miguel, Lima,<br />

Peru, watoche@pucp.edu.pe, Walter Silva, Miguel Mejia

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