9. As appropriate, use cognitive dissonance tochange attitudes by demonstrating that specificattitudes or behaviors to be changed are inconsistentwith more fundamental and importantvalues or attitudes.10. Tailor arguments and activities for the students.11. Include arguments and activities that are effectivewith students at different stages of changetowards adopting a particular behavior.12. Have credible, respected and trusted peoplepresent the arguments; to the extent appropriate,these people should be similar and familiar tothe students.13. Have people with close connections to the students(e.g., parents or peers) present or reinforcearguments favoring particular behaviors.14. Repeat and reinforce the arguments and messagesin different ways over time.15. To the extent feasible, make sure that thestudents are exposed to the message and arguments,pay attention to them, comprehendthem, accept them, integrate them, feel goodabout them and retain them. For example, provideactive learning activities in which studentshave to find, summarize and explain to othersthe main arguments and messages.16. Combine the above in particular powerful combinations,e.g., have educators respected by andvery close to the students present strong argumentsclearly and repeatedly over time and thenhave students inform others.Different kinds of activities can be implementedfor students at different stages of attitude change.Following are examples of activities for differentstages:Stage 1. To provide exposure to importantknowledge or arguments, cover the following topics,among others:a. Background information about reproduction,STD transmission, risks, etc.b. Consequences of having sex—pregnancy,STDs and emotional and social consequencesc. Consequences of unplanned pregnancy andSTDsd. Reasons to not have sex (See Activity 5-1:Reasons to Not Have Sex)e. Personal, family, community and faith communityvalues about sexual behavior amongyoung people (See Activity 5-2: Dreams, Goalsand Values)f. Situations that might lead to undesired orunplanned sex and how to avoid and get out ofthem (See Activity 7-2: Situations That MayLead to Unwanted or Unintended Sex.)g. Skills for avoiding undesired or unplanned sexh. Use of condoms and other forms ofcontraceptioni. Reasons to use protection against pregnancyand STDs, if having sexj. Skills to obtain, use and insist on the use ofcondoms/contraceptionk. Barriers to using condoms/contraception andmethods of overcoming those barriersStage 2. To increase attention to a message orintervention:a. Use activities with vivid visual appeals, e.g.,vivid posters, videos and personal testimoniesof people who have become unintentionallypregnant or contracted HIV or another STDb. Use examples of situations or role models thatstudents know or can relate toc. Provide stories of positive role models on postersor elsewhered. Make arguments or examples concrete andcleare. Use interactive experiential activities, e.g.,small-group discussions, simulations, roleplaying,student completion of stories aboutpregnancy risk and STDs and assignments tolearn and share information with othersStage 3. To increase comprehension of the argumentsor message:a. Make arguments concrete and clearb. Provide familiar examples64 <strong>Reducing</strong> <strong>Adolescent</strong> <strong>Sexual</strong> <strong>Risk</strong>: A <strong>Theoretical</strong> Guide for Developing and Adapting Curriculum-Based Programs
c. Use simulations to demonstrate principles (e.g.,simulations of chances of becoming pregnantor simulations of how STDs can spread amongpeople) (See activities in Chapter 4)d. Include activities that allow students to proceedat their own pace (e.g., reading materialsor individualized interactive videos or computergames)e. Include activities in which students mustsummarize information for others (e.g., summarizinginformation about different STDsto other students in the class or to friends asa homework assignment) (See Activity 5-1:Addressing Barriers to Using Condoms)f. Include review activities in different formats(e.g., short lectures, group discussions, andcontests/games on the same topics)Stage 4: To increase acceptance of the argumentor message:a. Same as for stage 3b. Include sources of information (both people,such as parents and role models, and print) thatthe students respect, like and feel connected toc. Combine appropriate amount of fear of negativeconsequences (see Chapter 4) with a clearmessage about how to avoid those negativeconsequencesd. Have students take stands on various issues(See Activity 5-5: Addressing Barriers to UsingCondoms, Activity 5-4: “Dear Abby,” Activity5-1: Reasons Not to Have Sex, Activity 5-3:<strong>Sexual</strong> Values Line)e. Use cognitive dissonance—show that responsibledecisions are consistent with other valuesand sexual risk behavior is inconsistent withour valuesf. Create peer programs for students (the peersselected will increase their own acceptance andtheir promotion of the arguments will increaseacceptance by other students)g. Include activities in which peers, parents orrole models express support for the argumentor messageStage 5. To increase integration of the argumentinto existing beliefs:a. Same as for stage 4b. Include activities in which students are confrontedwith various scenarios and have tomake decisions about what to do (See Activity5-4: “Dear Abby”)c. Include activities in which students must makepersonal commitments about what they willand will not do sexually and whether they willconsistently use condoms/contraception if theydo have sex (See Chapter 9)Stage 6. To elicit positive or negative thoughtsabout the new or revised beliefs:a. Same as for stage 5b. Include activities in which students must thinkabout the personal consequences of becominga parent or contracting an incurable STD andthe positive feelings of not having to worryabout pregnancy and STDsc. Include activities in which students’ decisionsare affirmed by others (e.g., by other studentsor parents or other adults)Stage 7. To retain the attitude:a. Include booster sessions in later semestersb. Implement schoolwide activities that reinforcethe message as long as the students remain inschoolc. Train some students as peer educators in latersemestersHow have attitudes, values and beliefs beenmeasured?In Table 5-4 are items that have been used tomeasure adolescents’ attitudes, values and beliefsabout various sexual health topics. As in previouschapters, these are meant to be illustrative, notcomprehensive.Chapter 5 Addressing Attitudes, Values and Beliefs 65
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Reducing AdolescentSexual RiskA The
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ETR Associates (Education, Training
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AcknowledgmentsThis book evolved ou
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Activities, Boxes and FiguresActivi
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• Children of teenage mothers are
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Table1-2 The 17 Characteristics of
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model, provide evidence regarding h
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Activity 9-1Description of Activity
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Activity 9-3Human Sexuality Board G
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10 ConclusionsKeys to Reducing Sexu
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Figure10-1Assessing Factors in Curr
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sexual minority youth and pressure
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Table10-1Instructional Principles I
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Table10-1Instructional Principles I
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Incidence The number of new cases o
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ResourcesThree kinds of resources a
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Science-Based Practices: A Guide fo
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National Longitudinal Study of Adol
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Changing Social Normshttp://www.etr
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Advocates for Youth, Young Women of
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ReferencesAbelson, R., and Prentice
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Coyle, K. (2006). All4You2! Prevent
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Lapsey, D.K. (1993). Toward an inte
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Weed, S.E., Olsen, J.A., DeGaston,