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2005/2006 - SANParks

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<strong>2005</strong>South African National ParksARID CLUSTERwith <strong>SANParks</strong>. The Park Manager is also actively involved as a member ofthe Richtersveld Conservancy Management Committee. The Conservancyis currently working towards attaining World Heritage Site status.A number of community-based tourism facilities were built as part of thePoverty Relief programme and the park has been proactive in supportingthese. A number of learnerships to empower young women from thecommunities have been facilitated with the South African Tourism College.These learnerships will hopefully provide both the park and communitybasedtourism initiatives with a pool of skilled and motivated staff.The Expanded Public Works Programme created over 160 direct jobsin the park and <strong>SANParks</strong> employed 11 full-time and 16 part-time staffwhich contributed to the local economy where work is scarce. Further jobcreation initiatives are underway to create small business opportunitiesfor the neighbouring communities in the park.PUBLIC RELATIONSThe park and new facilities have had very positive media coverage in thecourse of the year. This has been carried in a wide range of publicationsranging from in-fl ight magazines to niche 4X4 magazines. A number ofTV productions have also been screened.A major endurance event, the Bull of Africa race, was also staged in theregion with sections being run in the park. As a number of countriesentered teams into this event the reporting and TV coverage reacheda diverse audience.An event, Alles wat Dryf, which included sports and music events washeld and is set to become an annual event at Sendelingsdrift. This eventwas a particularly positive one as the full cultural diversity of the regionwas represented.Park management has been represented at local tourism forums and hasbeen actively involved with provincial tourism initiatives and the Cape toNamibia Route. The aim of participating in these fora has been to ensurethat the park is integrated into the regional tourism structures and that itbecomes one of the anchors of the regional tourist economy.A 35-page information brochure for the park has been completed and willbe printed shortly, which will contribute towards the overall tourism product.The park has been represented at a number of industry shows.76

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