We determine the geographic distribution of our revenuesbased on the location of the customer, which may be differentfrom the ultimate destination of the products’ end use. Thegeographic distribution of our consolidated revenues wasas follows:% Change($ in millions) <strong>2012</strong> 2011 2010 <strong>2012</strong> 2011Europe 14,073 14,657 12,378 (4) 18The Americas 10,699 9,043 6,213 18 46Asia 10,750 10,136 8,872 6 14Middle East and Africa 3,814 4,154 4,126 (8) 1Total 39,336 37,990 31,589 4 20In <strong>2012</strong>, revenues in Europe decreased 4 percent (increased2 percent in local currencies), despite growth in the DiscreteAutomation and Motion division, as the other divisions recordedlower revenues. Growth in Germany, Sweden, Norway andthe United Kingdom was offset by declines in Italy, France andSpain. Revenues from the Americas increased 18 percent(20 percent in local currencies and 4 percent, in local currencies,excluding Thomas & Betts) on higher industrial demandfor the automation divisions. The U.S. grew 25 percent(8 percent excluding Thomas & Betts), while Brazil recordedlower revenues than in the previous year. Revenues fromAsia increased 6 percent (8 percent in local currencies) ongrowth in all divisions. Within this region, revenues in SouthKorea grew on the execution of large marine orders, whileChina recorded stable revenues and India recorded lowerrevenues. Revenues in MEA declined 8 percent (5 percentin local currencies) on lower revenues generated in the powerand the oil and gas sectors in the region.In 2011, revenues in Europe grew 18 percent (11 percentin local currencies) on the execution of large Power Systemsorders, as well as on demand for automation productsacross the region. Revenues from the Americas increased46 percent (43 percent in local currencies and 14 percent,in local currencies, excluding Baldor). In the U.S., industrialdemand grew significantly and the transmission and distributionmarkets recovered from a low level, while Brazil revenuesgrew on the execution of large orders. Revenuesfrom Asia increased 14 percent (9 percent in local currencies)on growth from the industrial automation sector in Chinaand India. Revenues in MEA increased 1 percent, howeverdeclined 2 percent in local currencies. Weaker large orders inthe previous year lead to a decline in revenues in the utilitiesand oil and gas sector, which offset higher revenues from theother industrial automation sectors.Cost of salesCost of sales consists primarily of labor, raw materials andcomponents but also includes expenses for warranties, contractlosses and project penalties, as well as order-relateddevelopment expenses incurred in connection with projectsfor which corresponding revenues have been recognized.In <strong>2012</strong>, cost of sales increased 5 percent (9 percentin local currencies) to $27,958 million. Excluding the impactfrom Thomas & Betts, cost of sales increased 1 percent(5 percent in local currencies). As a percentage of revenues,cost of sales increased to 71.1 percent from 69.9 percentin 2011. Higher cost of sales as a percentage of revenues isthe result of price erosion on the execution of order backlog,an unfavorable business mix arising from a higher proportionof revenues generated from lower margin types of business,current period margin erosion in certain projects and chargesassociated with repositioning the Power Systems division.Such cost increases were partly compensated by cost savinginitiatives.In 2011, cost of sales increased 20 percent (16 percentin local currencies) to $26,556 million. The increase in the costof sales reflects the growth in revenues from existing businessesand new acquisitions. Cost of sales was negativelyaffected by higher prices in certain commodities and anunfavorable change in business mix. The increase in the costof sales in 2011 was partly offset by savings realized fromthe cost saving initiatives, mainly in the areas of supply managementand operational excellence. As a percentage ofrevenues, cost of sales remained stable at 69.9 percent, asthe cost saving initiatives helped to offset continued pricingpressure on revenues.Selling, general and administrativeexpensesThe components of selling, general and administrativeexpenses were as follows:($ in millions) <strong>2012</strong> 2011 2010Selling expenses (3,862) (3,533) (2,947)Selling expenses as a percentageof orders received 9.6% 8.8% 9.0%General and administrativeexpenses (1,894) (1,840) (1,668)General and administrativeexpenses as a percentage ofrevenues 4.8% 4.8% 5.3%Total selling, generaland administrative expenses (5,756) (5,373) (4,615)Total selling, general andadministrative expenses as apercentage of revenues 14.6% 14.1% 14.6%Total selling, general andadministrative expenses as apercentage of the averageof orders received and revenues 14.5% 13.7% 14.4%58 Financial review | <strong>ABB</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2012</strong>
In <strong>2012</strong>, selling expenses increased 9 percent (14 percent inlocal currencies); excluding Thomas & Betts, selling expensesincreased 4 percent (9 percent in local currencies) comparedto 2011. As a percentage of orders received, selling expensesincreased to 9.6 percent from 8.8 percent. The increase inselling expenses in <strong>2012</strong> was mainly driven by additional salesforce employees to develop new markets and implementsales and marketing programs in order to secure market positionsin a competitive environment.In 2011, selling expenses increased 20 percent (14 percentin local currencies). Excluding Baldor, selling expenseswere 14 percent (8 percent in local currencies) higher ascompared to 2010. The increase in selling expenses in 2011continued to be driven by a larger sales force employed byall divisions to strengthen their market presence particularlyin the emerging countries. Selling expenses further increasedfollowing the growth in orders as certain elements of suchexpenses, in particular expenses related to order-pursuingactivities and sales commissions, are variable expenses.In <strong>2012</strong>, general and administrative expenses increased3 percent (6 percent in local currencies). Excluding Thomas& Betts, general and administrative expenses declined 5 percent(2 percent in local currencies), reflecting tighter costcontrol throughout the organization. As a percentage of revenues,general and administrative expenses remainedunchanged at 4.8 percent in <strong>2012</strong>.In 2011, general and administrative expenses increased10 percent (6 percent in local currencies). Excluding Baldor,general and administrative expenses increased 5 percent(1 percent in local currencies). The increase in general andadministrative expenses in 2011 was driven primarily byinitiatives to strengthen functional support areas especiallyin the emerging markets such as China, India and theMiddle East countries. As a percentage of revenues, generaland administrative expenses decreased to 4.8 percent from5.3 percent in 2010 reflecting a strong increase in revenueson relatively stable expenses achieved through higher efficiencyderived from continuous process improvement andimproved cost management.In <strong>2012</strong>, selling, general and administrative expensesincreased 7 percent (11 percent in local currencies). ExcludingThomas & Betts, selling, general and administrativeexpenses increased 1 percent (increased 5 percent in localcurrencies). As a percentage of revenues, selling, generaland administrative expenses increased 0.5 percentage-pointsto 14.6 percent. As a percentage of the average of ordersand revenues, selling, general and administrative expensesincreased 0.8 percentage-points to 14.5 percent as ordersintake was flat. While in 2011, selling, general and administrativeexpenses increased, the expenses as a percentage ofthe average of orders and revenues decreased 0.7 percentage-pointsto 13.7 percent.(1)Non-order related research anddevelopment expensesIn <strong>2012</strong>, non-order related research and development expensesincreased 7 percent (11 percent in local currencies),mainly due to increased research and development activities,as well as to the incremental costs of newly-acquiredcompanies.In 2011, non-order related research and development expensesincreased 27 percent (18 percent in local currencies),as we accelerated efforts to keep ahead with technologyadvancements in order to maintain industry leadership. Theincrease was also due to incremental costs of newly-acquiredcompanies.Non-order related research and development expensesas a percentage of revenues increased slightly to 3.7 percentin <strong>2012</strong>, after increasing to 3.6 percent in 2011 from 3.4 percentin 2010.Other income (expense), net($ in millions) <strong>2012</strong> 2011 2010Restructuring expenses (1) (54) (26) (54)Capital gains, net 28 40 51Asset impairments (111) (29) (57)Income from equity-accountedcompanies and other income(expense) 37 (8) 46Total (100) (23) (14)Excluding asset impairments“Other income (expense), net”, typically consists of restructuringexpenses, net capital gains (which include gains orlosses from the sale of businesses and gains or losses fromthe sale or disposal of property, plant and equipment), assetimpairments, as well as our share of income or loss fromequity-accounted companies and license income.Restructuring and related expenses are recorded invarious lines within the Consolidated Income Statements,depending on the nature of the charges. In <strong>2012</strong>, suchexpenses reported in “Other income (expense), net” were$54 million, mainly related to the Power Products division’srestructuring activities in Spain, Sweden and Brazil and torestructuring in the Power Systems division. In 2011, restructuringexpenses reported in “Other income (expense), net”amounted to $26 million. The expenses were primarily relatedto the Low Voltage Products division’s restructuring initiativesin Germany, France and the U.S., a Power Products division’srestructuring project in Spain and Discrete Automation andMotion division’s restructuring initiatives in the U.S. In 2010,restructuring expenses reported in “Other income (expense),net” were incurred for restructuring projects across allour divisions, principally in the Process Automation, DiscreteAutomation and Motion, as well as the Power Productsdivisions.<strong>ABB</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2012</strong> | Financial review 59
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Building on our technology leadersh
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This is ABBABB is one of the world
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Chairman and CEO letterDear shareho
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We will also be looking at ways to
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2012 price trend for ABB Ltd shares
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