Vivir mejor - Entel

:)corpOrateimAge_32Report 2011Trust, leadership, and a strong corporatereputation make the Entel brand one ofthe company’s main assets.“Live better connected”Based on our customers’ requirements and usage patterns, in2011, Entel launched its new tagline “Live better connected”.This tagline retains the promise of “Being the first to live thefuture,” but is also an invitation to enjoy not only voice connectivitybut data connectivity.The quality of Entel’s infrastructure, its ability to innovate, andits first class service stand behind this concept.CommunicationDuring 2011, in the Consumers Market, the company focusedits effort on communicating its range of contract and prepaidplans, especially for mobile Internet and smartphones, focusingattention on improvements to the browsing experienceusing mobile broadband.The marketing strategy also focused on providing benefits valuedby users through the Entel Zone, the program that allowsEntel users to accumulate points and exchange them forpacks of minutes, top ups, technical support, and equipment.In this respect, a landmark for 2011 was the incorporation ofour own points program, since up to 2010 customers accumulatedpoints through the Cencosud Nectar system.