Vivir mejor - Entel

CORPORATE SEGMENT SHARE OF TOTAL ENTEL REVENUECORPORATE SEGMENT SHARE OF TOTAL ENTEL SERVICES13%CORPORATESEGMENTIT SERVICES97%FIXED SERVICES47%87%OTHERSEGMENTSMOBILE SERVICES5%0% 20% 40% 60% 80% 100%CORPORATE SEGMENT SERVICES69OTHER SEGMENTS SERVICESBusiness AreasThe revenue structure of the Corporate Segment is composedof three main business areas: mobile services, wirelineservices, and IT services. Market share for each of theseservices in terms of total revenue for the segment is 32%, 46%,and 22%, respectively.Finally, IT services grew by 13%. The strong performance ofthe IT outsourcing business and the considerable increase indata center service sales were offset by a fall in equipmentsales.Report 2011In 2011, revenue from the Corporate Segment rose by 23%with respect to 2010. Half of this growth came from a changein segmentation criteria, which resulted in an increase in theCorporate customer base; the other half of this growth was aresult of the strong performance of all its business areas.Revenue from mobile services grew by 36% in 2011. Even ifthere was strong growth in voice and Value Added Services,it should also be noted that mobile Internet and blackberryservices grew by 60%, with a strong increase in penetrationabove voice areas.CustomersEntel’s customers in the Corporate Market are characterizedby their requirement for specific, individual, and specializedsolutions, both in terms of technologies and services, sincethese are largely responsible for supporting the strategicprocesses of their operations.There are around 600 conglomerates or large companies inChile, representing around 80% of total expenditure on ITCservices.The wireline business grew by 18%, largely as a result of thestrong performance of data services. The remainder of thewireline business, mainly long distance and local telephony,followed the market trend.Entel provides various services, such as mobile, fixed, and ITservices, to around 50% of these conglomerates. Due to thescope and depth of the services provided to these customers,the company has adopted an integrated approach.