By January 2013, Kobo claimed to own 20 percent of theglobal ereader device market (Press release, 13 January2013). 2013 has since seen two launches of new devices,in spring and in summer, which included both ereadersand tablets. (Publishers Weekly, 28 August 2013).Other than several of its competitors, Kobo has engagedin several strategic partnerships, including with Hongkongbased Cheung Kong Holdings, W H Smith in Great Britain,Whitcoulls in New Zealand, FNAC in France, and LivrariaCultura in Brazil. In many markets, Kobo is partnering withlocal retailers, aside from those mentioned, with Libris BLZin the Netherlands, Libreka in Germany, and Mondadori inItaly. In Japan, it started to develop an ebook userbaseahead of Amazon, in summer 2012 (The Bookseller, 16 August2012).For the US, and later on also in other markets, Kobo positioneditself as an ebook partner for independent bookstores,signing respective agreements with associations(ABA in the US, and the British AB), and replacing Googlein that position.In summer 2012, Kobo also kickstarted a self-publishingportal, branded as “Kobo Writing Life”.101 The Global eBook Report
Ebook Bestsellers and EbookPricing StrategiesUpdate spring 2014The retail price of a book, and the practicesand rules governing that price, provide oneof the key references for the understandingof the status and the evolution of a givenmarket. Ebooks have strongly confirmed that stance.Debates and battles over ebook pricing in the US andUKIn the US, the legal battle over the agency model againstApple and five major US publishing groups on their respectiveroles in an ebook price fixing “conspiracy” hasbeen understood as a watershed decision.In Canada, four major US publishing groupos, HachetteBook group, HarperCollins, Macmillan and Simon & Schusterhave signed an agreement with competition authoritiesto lower ebook prices. (Livres Hebdo, 7 February 2014).In the United Kingdom, heavy discounting of ebooks bydistributors - as Sony, at first, and then Amazon as well asBarnes & Noble through its Nook decided to price selectedfrontlist titles at only 20 (or later 99) pence - has heavilyimpacted on both publishers’ revenues, who would benefitfrom surging sales of those titles that had been pickedfor the campaigns, and the competition between retailplatforms. (For a detailed discussion, see the market closeups on the US and UK, as well as here below in the chapteron selfpublishing the US controversy on pricing and authorearnings).Consumers are remarkably devided in their expectations,according to the “Digital Census”, released by The Booksellerin January 2014, as over a third think that ebooksshould sell for slightly less than their print equivalents,while 27.2 percent expect ebooks to sell for significantlyless. (The Bookseller: Digital Census, January 2014).Contradictory pricingstrategies in EuropeIn continental Europe, the importance attributed to pricingis well reflected in numerous countries’ choice of regulatingthe retail price of a book, which is set by the publisher,not the retailer, and by often reduced rates of VATfor printed works. As a result, book prices have been largelystable on average in recent years. This is about to changesignificantly as the traditional consens based equilibriumis seriously challenged by the impact from ebooks.Tracking ebook developments on a per title bases acrossEurope is difficult as, aside from the UK, no authoritativeebook charts have been established at this point. Instead,we had to work with lists proposed by various leading onlineplatforms and juxtapose overlaps as well as differencesamong them.The simple question of asking, across markets, what abestseller is in ebooks and what it costs is leading to a setof complexities.Two basic approaches take shape. One is promoted byAmazon on its localized sites for Germany, France, Italy, andSpain that provides the sales rank for ebooks by units sold,regardless of the retail price, as long as the book is notoffered for free. Long novels at €14.99 and digital shorts at€0.89 live side by side. Self-published books, often pricedThe Global eBook Report 102
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ContentsAbout the Global eBook Repo
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• The Bookseller (United Kingdom)
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Executive SummaryThis report provid
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The ambitions, and thelimitations o
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ending requests by email and face t
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Chris Kenneally, Copyright Clearanc
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A Global Industry, and Many Local P
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transformation longer than other se
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The Bookish Elites: Market size & n
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Book markets evolution in selected
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Market share of ebooks (in various
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English Language eBookMarketsThe fo
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United States (2010-2011 Book Marke
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Ebooks accounted in 2013 for one in
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stores, and 700 Argo stores, as wel
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Metadata is the key to online sales
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EuropeGermanyUpdate spring 2014Afte
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GermanyKey Indicators Values Source
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Ebooks evolve in a complex and chal
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actively seeking Google’s coopera
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SpainKey Indicators Values Sources,
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early days there. Yet according to
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According to the Danish book trade
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and Amazon is as well. Barnes & Nob
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PolandKey Indicators Values Sources
- Page 54 and 55: The emerging role of ebooks in Cent
- Page 56 and 57: Nemokamospdfknygos (Aida Dubkeviči
- Page 58 and 59: play a role for starting to change
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- Page 62 and 63: RussiaKey Indicators Values Sources
- Page 64 and 65: OzonOzon is a general retailer sell
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- Page 74 and 75: lion in 2008 to ¥60 million in 201
- Page 76 and 77: The National Book Trust (NBT), the
- Page 78 and 79: tion. Of these, 73% youth are liter
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- Page 90 and 91: Forces Shaping the eBook MarketsA c
- Page 92 and 93: In the current battle over emerging
- Page 94 and 95: Paradoxically, the global expansion
- Page 96 and 97: The Expansion of GlobalPlatformsPub
- Page 98 and 99: Interestingly, all Amazon figures b
- Page 100 and 101: $1.8 billion”, equalling some 8%
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- Page 106 and 107: aggressively at €0.99 or €2.99,
- Page 108 and 109: edition of the same titles is still
- Page 110 and 111: Self-publishingUpdate spring 2014In
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- Page 116 and 117: Regulatory frameworksThe litigation
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- Page 120 and 121: suffers not in spite of but because
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- Page 124 and 125: utors. Börsenverein’s own Librek
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- Page 128 and 129: In France, the independent literary
- Page 130 and 131: eBook Yellow PagesThe eBook Yellow
- Page 132 and 133: dotbooksEdiciones B, founded in Bar
- Page 134 and 135: Neowood Éditions is a French digit
- Page 136 and 137: those who would like to create thei
- Page 138 and 139: about 60,000 ebooks. In November 20
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- Page 144 and 145: MyiLibrary is an econtent aggregati
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- Page 150 and 151: Professional organizationsProfessio
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The acceleratedtransformation of th
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IndexSymbols100knygu, 13224Symbols,
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INscribe, 139Integral, 139iStoryTim