1234000000358_04042014_final

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transformation longer than other sectors, like music orfilm.At first, the debate on the consequences of that transitionwas somewhat misleading, as the question seemed to beif, or when, digital books would replace the physical production.But printed books will likely coexist with digital,at least for a while. The antagonistic paper vs digital readingis probably an “exhausted debate”, in the words of novelist“Digital will continue to grow for a while at least,and continue to exist, because it is becoming partof the world we inhabit at a level below our notice,no more remarkable than roads or supermarkets.Ebooks are here to stay because digital is, andquite shortly we’ll stop having this debate aboutpaper vs ebooks because it will no longer make alot of sense.” (The Guardian, 31 March 2014)— William HeinemannBut the roles, and the balance of power and impact, ofactors and stakeholders are changing dramatically. Publishersand retailers of books at once find themselves intotally new contexts, while entirely new players, new opportunities,and new challenges emerge.Patterns of change: Digitalgrowth, decline in print, andshifting forces.Readers, in their majority, find the books they want, in printor digital, in a setting that they consider as being a part oftheir native culture, with eventually adding reading inEnglish to books in their familiar home tongue.The markets however are not isolated anymore, as authorsand topics, distribution platforms and publishing companies,are more and more interconnected, across political,cultural and linguistic borders. So it is only desirable tochart a map that fosters an understanding of develpmentsacross the old limitations.In a first step, we want to look at close to two dozens of thelargest book markets worldwide. We could identify 23countries with data that are sufficient in detail and reliabilityto build a ranking, by total value at consumer prices(hence measuring, in financial terms, how much peoplespend on books and reading).The resulting list reveals a surprisingly diverse mix of thevery big, and a few relatively small countries. It includesthe United States, China and Germany on the top, but alsoholds Norway, Sweden and Switzerland. Mexico, anemerging market with a population of 118 million has abook market that is smaller than Austria’s with a populationof 8.5 million. (Admittedly, the figures for Mexico donot include textbooks and educational materials producedand distruibuted directly by the government, but islimited to the production in the private sector. But so itcasts well the status of book publishing as an industry, andnot just as a neutral process.)Book markets, by their size and by their structures, reflectcomplex balances and disparities of wealth and of culturalstatus, of access to knowledge, and of trading power, asthe following chart well illustrates.The chart relates the value of a country’s book publishingmarket per capita, the production in titles (new and reeditions)per 1 million inhabitants, and the GDP (PPP) percapita, as an indicator of affluence.The illustration highlights how a majority of the strongestbook markets consists of countries from Western Europeand North America, plus Japan and Korea, clearly set apartfrom those emerging markets which aspire to education,but can afford to do so only recently.In this chart a few countries stand out, most notably theUK and Spain, by virtue of their strong exports in books(and other cultural goods). It also distinguishes countrieslike Norway (with huge public funding for books and reading,financed from North Sea oil revenues), or Sweden, andalso shows Germany and Switzerland in their vicinity,which are both home to a traditionally strong consensuson the specific value of books and reading for their nationalculture and identity - and it may be no coincidencethat they share a lively impact of protestant values in supportof the book.We also see how the BRIC countries, Brazil, Russia, Indiaand China, relate to each other. While the access to knowledgeand to education is a key strategic goal for the furtherdevelopment of these countries, it seems unlikely that thiswill occur in the form of rushing along the very same routethat had formed the book business in Europe, with publishers,agents and booksellers as its powerful gate keepers.Digital can probably help these countries to shortcut thistrajectory by leapfrocking to new levels in similar ways, justas mobile phones and mobile Internet access have replacedcable connections in developing and emergingmarkets, without at first replicating the costly land line15 The Global eBook Report
ased networks of North Amrica and Europe. Obviously,the resulting book markets and book (as well as reading)cultures in these countries will be very much different fromthose in the Old World.This report aims at organizing the available informationfor a better understanding of these processes and transformations.The Global eBook Report 16
Page 2: ContentsAbout the Global eBook Repo
Page 5 and 6: • The Bookseller (United Kingdom)
Page 7 and 8: Executive SummaryThis report provid
Page 9 and 10: The ambitions, and thelimitations o
Page 11 and 12: ending requests by email and face t
Page 13 and 14: Chris Kenneally, Copyright Clearanc
Page 15: A Global Industry, and Many Local P
Page 20 and 21: The Bookish Elites: Market size & n
Page 22 and 23: Book markets evolution in selected
Page 24 and 25: Market share of ebooks (in various
Page 26 and 27: English Language eBookMarketsThe fo
Page 28 and 29: United States (2010-2011 Book Marke
Page 30 and 31: Ebooks accounted in 2013 for one in
Page 32 and 33: stores, and 700 Argo stores, as wel
Page 34 and 35: Metadata is the key to online sales
Page 36 and 37: EuropeGermanyUpdate spring 2014Afte
Page 38 and 39: GermanyKey Indicators Values Source
Page 40 and 41: Ebooks evolve in a complex and chal
Page 42 and 43: actively seeking Google’s coopera
Page 44 and 45: SpainKey Indicators Values Sources,
Page 46 and 47: early days there. Yet according to
Page 48 and 49: According to the Danish book trade
Page 50 and 51: and Amazon is as well. Barnes & Nob
Page 52 and 53: PolandKey Indicators Values Sources
Page 54 and 55: The emerging role of ebooks in Cent
Page 56 and 57: Nemokamospdfknygos (Aida Dubkeviči
Page 58 and 59: play a role for starting to change
Page 60 and 61: 57 The Global eBook Report
Page 62 and 63: RussiaKey Indicators Values Sources
Page 64 and 65: OzonOzon is a general retailer sell
Page 66 and 67: tribute the PDFs they had received
Page 68 and 69:
a company wants—and it should—t
Page 70 and 71:
also has the fourth largest install
Page 72 and 73:
ChinaKey Indicators Values Sources,
Page 74 and 75:
lion in 2008 to ¥60 million in 201
Page 76 and 77:
The National Book Trust (NBT), the
Page 78 and 79:
tion. Of these, 73% youth are liter
Page 80 and 81:
Wiley were among the first. Much of
Page 82 and 83:
launched with 47 titles, available
Page 84 and 85:
Ebook publishers are faced with the
Page 86 and 87:
Arabia, the situation improves dram
Page 88 and 89:
Contributed articleCopyright Cleara
Page 90 and 91:
Forces Shaping the eBook MarketsA c
Page 92 and 93:
In the current battle over emerging
Page 94 and 95:
Paradoxically, the global expansion
Page 96 and 97:
The Expansion of GlobalPlatformsPub
Page 98 and 99:
Interestingly, all Amazon figures b
Page 100 and 101:
$1.8 billion”, equalling some 8%
Page 102 and 103:
leader in the digital industry thro
Page 104 and 105:
By January 2013, Kobo claimed to ow
Page 106 and 107:
aggressively at €0.99 or €2.99,
Page 108 and 109:
edition of the same titles is still
Page 110 and 111:
Self-publishingUpdate spring 2014In
Page 112 and 113:
continental Europe have launched th
Page 114 and 115:
Goodreads, launched by Otis Chandle
Page 116 and 117:
Regulatory frameworksThe litigation
Page 118 and 119:
Receptiveness for foreign(English)
Page 120 and 121:
suffers not in spite of but because
Page 122 and 123:
entific and professional publishing
Page 124 and 125:
utors. Börsenverein’s own Librek
Page 126 and 127:
sources and blogs promoting and poi
Page 128 and 129:
In France, the independent literary
Page 130 and 131:
eBook Yellow PagesThe eBook Yellow
Page 132 and 133:
dotbooksEdiciones B, founded in Bar
Page 134 and 135:
Neowood Éditions is a French digit
Page 136 and 137:
those who would like to create thei
Page 138 and 139:
about 60,000 ebooks. In November 20
Page 140 and 141:
making the ebook creation and publi
Page 142 and 143:
extended ranges of books and audio
Page 144 and 145:
MyiLibrary is an econtent aggregati
Page 146 and 147:
that publishes RNTS branded digital
Page 148 and 149:
lishers and over 30 sales channels,
Page 150 and 151:
Professional organizationsProfessio
Page 152 and 153:
Advertising in the eBookYellow Page
Page 155 and 156:
The acceleratedtransformation of th
Page 157 and 158:
IndexSymbols100knygu, 13224Symbols,
Page 159 and 160:
INscribe, 139Integral, 139iStoryTim
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