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Average top 10 ebook prices in selected EU markets (September 2013, ave. price in €)Country Top 10 Amazon Kindle Top10 leadingdomestic platformGermany 7.14 13.99France 5.08 9.79Spain 6.88 6.74Italy 6.99 6.19UK 3.15 (£ 2.65) not collectedFor the purpose of a comparison across markets, we choseseveral approaches. At first, we wanted to see, if, and howmuch, a gap existed between average prices for top sellingebooks at Amazon, and on the respective domestic retailplatforms in selected countries.In a second attempt, we pickted for each of these markets,at one point the top 10 bestselling print titles, and lookedup the retail price for their ebook editions, repeating theexercise regularly over more than two years.€14, as seen in France, Germany and Sweden, and the otherconverging at around €10 (yet with Great Britain showingsome recent sepcifics which we need to critically checkagain, after a few more months, to see if the recent dropcontinues over time, forming yet another, even lower level).Expectedly, these different price levels and corridors reflectsignificant differences in how much the ebook editionof a title is discounted against print.Top 10 print fiction bestsellers in selected countries, with theirebook editions(2011 to January 2014, ave. price in €).What we see are two distinctly different corridors in theprice of ebook editions of frontlist fiction titles: One aboveTop 10 print fiction bestsellers in selected countries, and the averagediscount for ebook editions against print (in %).It becomes remarkably obvious that publishers’ decisionson how much they discount an ebook against the printThe Global eBook Report 104