entific and professional publishing: Cambridge UniversityPress, Elsevier, Pearson Education, Georg Thieme, HarperCollins,Hogrefe, Macmillan Publishers, Cengage Learning, JohnWiley & Sons, the McGraw-Hill Companies, Oxford UniversityPress, Springer, Taylor & Francis, C.H. Beck, and Walter DeGruyter (The Bookseller, February 2, 2012).UKThe strategy of concerted action for tracking pirated worksin illegal online libraries and engineering the shutdown ofsuch sites was pioneered by the British Publishers Association(PA). Introducing the Copyright Infringement Portal(CIP), the PA launched a dedicated web service for itsmembers that crawls the Web on a daily basis to track titlesthat have been listed by the service’s customers. Whenevera title is identified as being offered for download withoutthe authorization of the rights holder, a takedown noticeis sent to the webmaster of the concerned site. To bothincrease the impact of the service and promote its effectiveness,the CIP displays on its home page detailed statisticsabout its crawling activities, the effective number oftitles that have been cleared successfully, and the illegalhosting sites with the best and the worst track records ofcompliance.In a brochure issued by the PA, takedown rates were documentedby country, with compliance rates of over 90%for territories and countries such as Hong Kong, Gibraltar,and Cyprus and significant levels for countries such as Russia(71.69%), China (65.75%), and Ukraine (60.69%).FranceIn 2013, the French publishers association, Syndicat Nationalde l'Èdition (SNE) decided to license and adapt theUK infringement portal for their French members. (Actualitté,5 August 2013).This pragmatic approach hints at a broader recent policychange, as it contradicts an earlier attitude that focusedmuch more on lobbying the French government to imposestricter legislation rather than promote more practical actions.This move, however, is in line with the Lescure report,a white paper commissioned by the government and publishedin the spring of 2013, proposing even to abolishearlier strict legislation - the Hadopi law - in favor of a “moregradual approach” (Rapport Lescure, summarized in LeMonde, 13 May 2013).Hadopi, the High Authority for the Diffusion of Works and theProtection of Rights on the Internet (Haute Autorité pour ladiffusion des oeuvres et la protection des droits sur internet)was formed by a law implemented in 2010. Its goal was topromote and encourage legal offers to fight infringement.One of the main actions of the authority is to send warningsto consumers who are infringing copyright law. In acontroversial “three strikes” approach, a user can ultimatelybe banned from accessing the Internet for a certain periodafter being found guilty three times.In January 2012, Hadopi released a study arguing that thepercentage of French consumers who admit to havingdownloaded digital content illegally had dropped fromover 49% to just 29% for the six months prior to their survey,data that illustrate the impact of the authority’s actions(, eBouqin, January 24, 2012). Music (at 57%) andvideos (at 48%) were most popular; books interested only29% of the infringing audience, a scale that might also hintat the limited interest that ebooks have among the generalFrench audience. Overall, Hadopi is not strongly supportedby the book publishing community.Fifty-six of the infringements investigated under Hadopiwere by men and 42 by women, with those from 15 to 24years of age by far the most active (with 70% admittingillegal downloads).Research on ebook piracy in France is carried out withyearly reports by Le Motif, an organization sponsored bythe Ile-de-France region. Its ambition is to provide an observatoryfor the “book in the region,” which includes anannual survey on ebooks, both legal and illegal.In an update, published in March 2012 and includingmostly 2011 data, Le Motif documented a continuous risein available illegal ebook titles —from 4,000 to 6,000 in2009 to between 11,000 and 14,000 at the time of thestudy. A remarkable detail regarding France is the share ofebooks from BD (bande desinnée, or comics, graphic novels,and manga), which currently accounts for 8,000 to10,000 of the illegally available works (Ebookz 3, Etude surl’offre numérique illegal des livres français sur Internet en2011, 3e année).119 The Global eBook Report
The study argues that, based on the presence of 3,000 to4,000 “easily available trade titles” at illegal sites, just 1%of legal print offerings has been effectively pirated, versusaround 25% of the overall 35,000 to 40,000 available BDtitles. Remarkably, only 44 of the singled-out BD bestsellersof a panel from 2010 to 2011 were available for illegaldownload, of which 58% had no legal digital edition onthe market. Manga has been by far the most popular subsegment.The authors of the Motif study underline thehigh quality of many of the pirated BD titles, with entireteams working on their digitization, resulting in files thataverage around 30 MB. 2At that time, the French national syndicate of book publishers(SNE) partnered with nine publishers of BD (Dargaud,Dargaud-Lombard, Dupuis, Lucy Comics, la Sefam, GuyDelcourt Productions, MC Productions, Glénate, and Audie)to fight illegal distribution via a specialized popular Usenetforum, altbinaries.bd.french. This effort began in 2008, butas of the writing of this report, no <strong>final</strong> judgment has beengiven.In its report of May 2011, by Le Motif portrayed, the “strongdevelopment” of legal ebooks in France as coinciding witha “multiplicity of platforms” for illegal downloads. It wasfound that the “generalist aggregators” were addingebooks to their broad offerings of other pirated mediacontent and that new, specialized platforms focusing juston ebooks had also been entering the arena. The offer oflegal digitized titles grew significantly from the spring of2010 to the spring of 2011 —from 17% to 33% of currentbestsellers of the authoritative charts of Livres Hebdo/Ipsos—and 36% of the titles on the charts were available forillegal download.Few of the pirated ebooks were “cracked” copies from legallyreleased originals; the vast majority were obviouslyscanned for the purpose of illegal dissemination. The studyfound that 25.9% of the pirated titles were available inmultiple digital formats (versus only 6.6% in 2010).The pirated catalogs were largely “nonexclusive,” in that atitle found on one site could usually also be retrieved fromother locations (Mathias Daval, “Ebookz: L’offre légale etillégale de livres numériques”, Tableau de bord 2, May2011).GermanyInterestingly, Germany has officially taken -and so farmaintained- a position that is similar to the earlier Frenchstance, with the professional association Börsenverein focusingprimarily on lobbying for stricter laws, and forcefullegal actions against private consumers who can be persecutedfor individual infringements.Over the past two years, the tone of the confrontation hasbecome harsh, as reflected in an exchange of articles betweena spokesperson for one of the most popular piracysites for books, under the pseudonyme of Spiegelbest, andAlexander Skipis, the managing director of Börsenverein.The pirates, who claim to have downloads of 1.5 millionebook titles per month from their site, argued, “It makesno difference whatsoever, if a book is liberated by us, or bysome Russians.” Skipis replied that authors, publishers andbook retailers feel “abandoned” by the government, asthose who shut their eyes to the threat risk “basic conceptsof society” and the “consensus on values” (Der Tagesspiegel,25 August 2013], and 2 September 2013).While Börsenverein’s general assessment of piracy as a seriousconcern for the emerging ebook business in Germany,and more broadly in Europe, is shared by many observers,more detailed analytics and conclusions are not.In a survey based on a sample of 10,000 people, Börsenvereinobserved an increasing support among Germanconsumers for the existing legal offerings of ebooks, as76% find it “satisfactory”, while 70% prefer legal downloadsbecause this involves legal certainty as well as the supportof the creators of the consumed work. (Studie zur DigitalenContent-Nutzung, quoted in buchreport, 22 April 2013).Skeptics, such as piracy experts and authors of the GermanGutenberg reports on ebook piracy, Manuel Bonik and AndreasSchaale, in an interview for this report, oppose suchoptimism, notably with the help of usage statistics of themost popular piracy sites.b*.bz, for instance, claims to have almost 2.5 million registeredusers for all forms of copyrighted digital content, includinga huge library of digitized books. Measured bytheir Alexa rank of 94 (for German sites, as checked by uson 22 September 2013), this one piracy site is indeed significantlymore popular than all other legal ebook distrib-2. It must be noted that these ratios may have changed significantly in the meantime, as the offer of legal digital of books of all genres had stronglyincreased as of mid-2012.The Global eBook Report 120
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ContentsAbout the Global eBook Repo
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• The Bookseller (United Kingdom)
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Executive SummaryThis report provid
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The ambitions, and thelimitations o
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ending requests by email and face t
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Chris Kenneally, Copyright Clearanc
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A Global Industry, and Many Local P
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transformation longer than other se
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The Bookish Elites: Market size & n
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Book markets evolution in selected
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Market share of ebooks (in various
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English Language eBookMarketsThe fo
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United States (2010-2011 Book Marke
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Ebooks accounted in 2013 for one in
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stores, and 700 Argo stores, as wel
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Metadata is the key to online sales
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EuropeGermanyUpdate spring 2014Afte
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GermanyKey Indicators Values Source
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Ebooks evolve in a complex and chal
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actively seeking Google’s coopera
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SpainKey Indicators Values Sources,
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early days there. Yet according to
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According to the Danish book trade
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and Amazon is as well. Barnes & Nob
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PolandKey Indicators Values Sources
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The emerging role of ebooks in Cent
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Nemokamospdfknygos (Aida Dubkeviči
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play a role for starting to change
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57 The Global eBook Report
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RussiaKey Indicators Values Sources
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OzonOzon is a general retailer sell
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tribute the PDFs they had received
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a company wants—and it should—t
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also has the fourth largest install
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- Page 74 and 75: lion in 2008 to ¥60 million in 201
- Page 76 and 77: The National Book Trust (NBT), the
- Page 78 and 79: tion. Of these, 73% youth are liter
- Page 80 and 81: Wiley were among the first. Much of
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- Page 92 and 93: In the current battle over emerging
- Page 94 and 95: Paradoxically, the global expansion
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- Page 100 and 101: $1.8 billion”, equalling some 8%
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- Page 104 and 105: By January 2013, Kobo claimed to ow
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- Page 108 and 109: edition of the same titles is still
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- Page 114 and 115: Goodreads, launched by Otis Chandle
- Page 116 and 117: Regulatory frameworksThe litigation
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- Page 120 and 121: suffers not in spite of but because
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- Page 128 and 129: In France, the independent literary
- Page 130 and 131: eBook Yellow PagesThe eBook Yellow
- Page 132 and 133: dotbooksEdiciones B, founded in Bar
- Page 134 and 135: Neowood Éditions is a French digit
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- Page 159 and 160: INscribe, 139Integral, 139iStoryTim