United States (2010–2011 Book Market)Key Indicators Values Sources, commentsBook market size (print + electronic [p+e], atconsumer prices)New titles per 1 million inhabitants 1080Publishers’ net sale revenues:$27.124 billionDown from $27,124 bn. Source: AAP/BISG; data for 2012. Market value atconsumer prices: Est. $38.700 bneBook titles (available from publishers) 1,700,000 Amazon claims in early 2013 to have 1,700,000 ebook titles in their catalog,the vast majority of which are in English.Market share of ebooks 23% of all trade sales AAP/BISGKey market parametersNo price regulationcompany settled with publishers as well as the Associationof American Publishers (AAP) (see Silicon Republic, 13 October2012]), but it is still in a confrontation with the AmericanAuthor’s Guild (for a ccincise status and assessment,see e.g. Publishers Weekly, 4 July 4 2013).The US ebook market in 2012The US publishing industry and the US public have embracednew reading formats like no other nation. For readers,ebooks came as a natural and permanent choice inaddition to printed books. Publishers have effectively respondedto consumers’ fast-growing acceptance of newreading devices by constantly redefining and expandingnew concepts for books.“The eBook phenomenon continued in 2012 with eBooksranking, for the first time, as the year’s number 1 individualformat for Adult Fiction” was the headline in the BookStatsreport on US publishing in 2011, issued jointly by the Associationof American Publishers (AAP) and the Book IndustryStudy Group (BISG) in July 2012. The $27.2 billion 2011US book market declined by 2.5& from $27.94 billion in2010, while unit sales grew by 3.4%, as did the number ofnew print titles, from 328,259 million in 2010 to a projected347,178 million in 2011 (, Bowker, 5 June 2012).By the end of 2012, with incomplete data available for theentire 12 months, a somewhat complex picture tookshape. Unit sales of print books had fallen over 9% accordingto Nielsen BookScan, continuing the decline seen a yearearlier, from 2010 to 2011 (, Publishers Weekly, 6 January2013]). Print sales were largely driven by a few bestsellingtitles, notably E.L. James’ Fifty Shades of Grey trilogy with14.4 million print units sold, followed by Suzanne Collins’Hunger Games books with 9.6 million. “Together, these twoauthors accounted for over 4 percent of all print sales forthe year” (data from Nielsen BookScan, quoted in PublishersLunch,7 January 2013]).Despite the decline in print, according to the AmericanAssociation of Publishers (AAP), based on data from September2012, the overall bookmarket reflected “the trendswe’ve seen all year: continued publishing growth overallwith significant increases in children’s/young adult (especiallyeBook format) and slight erosion in religion publishing”(“StatShot” for September 2012, quoted in PublishersLunch,25 January 2013).Similarly, the US Census Bureau reported that bookstoresales increased by 3.3% in November 2012, largely compensatingfor prior losses (Publishers Weekly, 15 January2013]). As for holiday and year-end sales, independentbooksellers widely congratulated themselves on the highlypositive development in sales (Publishers Weekly in asummary for this report). At the same time, Barnes & Noblereported a decline of 8.2% in comparable store sales forthe nine-week holiday period. Digital NOOK sales decreasedby 12.6% compared to 2011, with revenue fromdigital content going up by 13.1% and device unit salesgoing down ( Barnes & Noble press release, 3 January2013).Overall, the spectacular growth in ebooks since the fourthquarter of 2010 seemed to have come to a halt by 2012,arguably the result of saturation in the migration of readersfrom print to digital. By September 2012, ebooks “comprisedjust 19 percent of trade sales for the month—theirlowest percentage since December 2011” (AAP StatShotsSeptember 2012, summarized by PublishersLunch, 25 January2013). The “revolution has reached an evolutionarystage,” according to Mike Shatzkin (“The Shatzkin Files”13August 2012).Still, the number of Americans over age 16 reading ebooksrose in 2012, from 16 to 23%, while those reading printedbooks fell from 72% to 67 (PewInternet, “E-book ReadingJumps; Print Book Reading Declines,” press release, 27 December2012).25 The Global eBook Report
In fiction, the share of ebooks was 34% in units and 31%in value in the first quarter of 2012, according to the AAP(“StatShots”); for the first time, ebooks—which on averagesell at a significantly lower retail price than printed copiesof the same work—at $282.3 million brought in larger revenuesthan hardcover sales at $229.6 million, sparkingcomments such as: “It’s the end of books as you knewthem” (ZDNet, 18 June 2012]). The change was mirrored inpurchases and ownership of devices as well as in readinghabits.The shift in devices, with tablets gaining on dedicatedereaders, continued throughout 2012, according to researchby BISG, and the recent increase in tablets was notablyfueled by Amazon’s Kindle Fire, which was the firstchoice of 17% of ebook consumers, as compared to 10%who preferred Apple’s iPad. Barnes & Noble’s NOOK increasedfrom 2% in August 2011 to 7% in August 2012(“Tablets Gain on Dedicated E-readers, Says New BISGStudy,” Bowker press release, 14 November 2012).US title production grew significantly, as it had alreadydone in previous years, driven notably by self-publishing,roughly tripling since 2006 to 235,000 titles for print anddigital combined (“Self-Publishing Sees Triple-DigitGrowth in Just Five Years, Says Bowker,” Bowker press release,24 October 2012).In 2012, the US publishing industry began to witness thetransition from print to digital as well as the transformationof the very business practices governing the sector. At first,a battle over who controls pricing in ebooks came to aseminal settlement. Only a couple of months later, the announcementof the merger between two of the largesttrade houses, Random House and Penguin, was understoodto be just the first step in a major process of industryconsolidation that, according to most commentators, wasset to redefine the industry (“Random House, PenguinAgree to Merge”, Publishers Weekly 29 October 2012]; fora critical economic analysis of the merger, see Adam Davidson’s“How Dead Is the Book Business”, in the New YorkTimes, 13 November 2012).In April 2012, a filing by the US Department of Justice (DoJ)in New York against five large publishers and Apple definedwhat may become the key battle over the terms andconditions for the ebook economy in the US and beyond.After a standoff between Macmillan and Amazon in early2011, the DoJ alleged that a scheme known as the AgencyPricing Model, in which publishers set retail prices for theirebooks, came from an “ongoing conspiracy and agreement”between defendants, causing “e-book consumersto pay tens of millions of dollars more for e-books thanthey otherwise would have paid” (quoted in, PublishersLunch,11 April 2012).Three of the publishers — HarperCollins, Hachette, andSimon & Schuster — settled with the DoJ by promising fortwo years not to “restrict, limit, or impede an e-book retailer’sability to set, alter, or reduce the retail price of anye-book or to offer price discounts or any other form ofpromotions to encourage consumers to purchase one ormore e-books.” Macmillan and Penguin argued that they“did not act illegally” and therefore declined to settle (JohnSargent, Macmillan, quoted in PublishersLunch, 11 April2012]).The settlement between HarperCollins, Hachette, Simon& Schuster, and the DoJ was approved on September 7,2012, more swiftly than had been expected (PublishersWeekly, September 7, 2012). The settlement almost instantlyresulted in publishers reconsidering their pricingpolicies and renegotiating their agreements with many oftheir ebook retailers, including Amazon (see the discussionof HarperCollins in PublishersLunch, September 11, 2012;for a detailed overview of all related lawsuits, see PublishersMarketplace, 8 September 2012]; for an initial assessmentof the agreement on pricing policies, see PaidContent,11 September 2012). By December, a settlement hadalso been reached between the DoJ and Penguin (Departmentof Justice press release, 18 December 2012).By spring 2012, 21% of adults had read an ebook in theprevious year, versus the 17% who reported doing so inDecember 2011. This is part of a broader “shift from printedto digital material,” according to Pew Research, as 43% ofAmericans ages 16 or older had read either a book or “otherlong-form content” in digital format (Pew Research CenterPublications, 4 April 2012).For a listing of companies see Part IVUnited KingdomUpdate spring 2014In 2013, book purchases by consumers were worth £2.2.billion, 4% less than 2012 in both volume and value, accordingto Nielsen Book research. Some 80 million ebooks,worth £300 million have been sold, up 20% from 2012. Theoverall drop has largely been attrributed to the fabluoussales of E.L.James’ “50 Shades of Grey” trilogy in 2012, whilewithout this one title, sales would have declined onlymarginally, and volume would have increased by 1%.The Global eBook Report 26
- Page 2: ContentsAbout the Global eBook Repo
- Page 5 and 6: • The Bookseller (United Kingdom)
- Page 7 and 8: Executive SummaryThis report provid
- Page 9 and 10: The ambitions, and thelimitations o
- Page 11 and 12: ending requests by email and face t
- Page 13 and 14: Chris Kenneally, Copyright Clearanc
- Page 15: A Global Industry, and Many Local P
- Page 18 and 19: transformation longer than other se
- Page 20 and 21: The Bookish Elites: Market size & n
- Page 22 and 23: Book markets evolution in selected
- Page 24 and 25: Market share of ebooks (in various
- Page 26 and 27: English Language eBookMarketsThe fo
- Page 30 and 31: Ebooks accounted in 2013 for one in
- Page 32 and 33: stores, and 700 Argo stores, as wel
- Page 34 and 35: Metadata is the key to online sales
- Page 36 and 37: EuropeGermanyUpdate spring 2014Afte
- Page 38 and 39: GermanyKey Indicators Values Source
- Page 40 and 41: Ebooks evolve in a complex and chal
- Page 42 and 43: actively seeking Google’s coopera
- Page 44 and 45: SpainKey Indicators Values Sources,
- Page 46 and 47: early days there. Yet according to
- Page 48 and 49: According to the Danish book trade
- Page 50 and 51: and Amazon is as well. Barnes & Nob
- Page 52 and 53: PolandKey Indicators Values Sources
- Page 54 and 55: The emerging role of ebooks in Cent
- Page 56 and 57: Nemokamospdfknygos (Aida Dubkeviči
- Page 58 and 59: play a role for starting to change
- Page 60 and 61: 57 The Global eBook Report
- Page 62 and 63: RussiaKey Indicators Values Sources
- Page 64 and 65: OzonOzon is a general retailer sell
- Page 66 and 67: tribute the PDFs they had received
- Page 68 and 69: a company wants—and it should—t
- Page 70 and 71: also has the fourth largest install
- Page 72 and 73: ChinaKey Indicators Values Sources,
- Page 74 and 75: lion in 2008 to ¥60 million in 201
- Page 76 and 77: The National Book Trust (NBT), the
- Page 78 and 79:
tion. Of these, 73% youth are liter
- Page 80 and 81:
Wiley were among the first. Much of
- Page 82 and 83:
launched with 47 titles, available
- Page 84 and 85:
Ebook publishers are faced with the
- Page 86 and 87:
Arabia, the situation improves dram
- Page 88 and 89:
Contributed articleCopyright Cleara
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Forces Shaping the eBook MarketsA c
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In the current battle over emerging
- Page 94 and 95:
Paradoxically, the global expansion
- Page 96 and 97:
The Expansion of GlobalPlatformsPub
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Interestingly, all Amazon figures b
- Page 100 and 101:
$1.8 billion”, equalling some 8%
- Page 102 and 103:
leader in the digital industry thro
- Page 104 and 105:
By January 2013, Kobo claimed to ow
- Page 106 and 107:
aggressively at €0.99 or €2.99,
- Page 108 and 109:
edition of the same titles is still
- Page 110 and 111:
Self-publishingUpdate spring 2014In
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continental Europe have launched th
- Page 114 and 115:
Goodreads, launched by Otis Chandle
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Regulatory frameworksThe litigation
- Page 118 and 119:
Receptiveness for foreign(English)
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suffers not in spite of but because
- Page 122 and 123:
entific and professional publishing
- Page 124 and 125:
utors. Börsenverein’s own Librek
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sources and blogs promoting and poi
- Page 128 and 129:
In France, the independent literary
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eBook Yellow PagesThe eBook Yellow
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dotbooksEdiciones B, founded in Bar
- Page 134 and 135:
Neowood Éditions is a French digit
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those who would like to create thei
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about 60,000 ebooks. In November 20
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making the ebook creation and publi
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extended ranges of books and audio
- Page 144 and 145:
MyiLibrary is an econtent aggregati
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that publishes RNTS branded digital
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lishers and over 30 sales channels,
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Professional organizationsProfessio
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Advertising in the eBookYellow Page
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The acceleratedtransformation of th
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IndexSymbols100knygu, 13224Symbols,
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INscribe, 139Integral, 139iStoryTim