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OzonOzon is a general retailer selling not only books and othermedia products but also house and garden appliances,beauty, gifts, shoes, antiques, jewelry, and fashion products.It is currently the second-largest online retailer inRussia (after Utkonos.ru, a platform specializing in food).Opened in 1998 as a “scalable business” (company statement),Ozon is a megastore market leader in B2C ecommercein Russia, with revenues of US $137 million in 2010,up 34 percent from 2009, 5.6 million registered users (asof March 2011) and 600,000 visitors daily.Ozon has a catalog of about 600,000 printed book titles,of which 240,000 are in Russian, and about 10,000 ebooktitles, equaling some 10 percent of value of hardcover sales(Elizabeth van Lehr, “A Russian Riddle,” London Fair Dealer,April 27, 2011). Ozon promotes its own ereading device,the Ozon Galaxy (not to be confused with the SamsungGalaxy).In September 2011, Ozon raised US $100 million in funding,the largest such investment ever for an Internet companyin Russia, according to the company (The Guardian,September 8, 2011).KnigaFundKnigaFund (BookFund) was launched by Digital DistributionCenter Ltd. in September 2008 as a division of Prof-Media, one of Russia’s largest media and entertainmentcompanies, to “develop and realize projects in legal digitalcontent distribution. DDC Ltd. is the Russian supplier ofspecific educational information aimed to perfect, harmonize,and simplify the education process in graduate-leveleducational institutions (colleges and universities)” (companystatement).KnigaFund offers a full online library of copyrighted booksin various digital formats with approval from the copyrightholders. Its mission is to “assist in modernisation of theresearch process in graduate-level educational institutions(colleges and universities) by providing effective accessto information through modern Internet technologies.”Currently, 50,000 titles are listed, with 1,500 new titlesadded per month, including textbooks, educational materials,and scientific literature. Books are digitized in waysthat reproduce exact page layouts in order to allow academicquotes and bibliographies. KnigaFund cooperateswith major academic institutions in the Russian Federation,including Piter Publishing House, АSТ, Drofa, INFRA-M, Europe, Economika, East-West, Logos, and Tri Quadrata,as well as several international publishers, notably JohnWiley & Sons. The digitized titles allow margin notes andfootnotes, as well as the creation of personal bookshelves,comments, and interactive features within the user’s personalworkspace. The catalog of titles is organized by topics,similar to a physical library.BookMateBookMate is a book club in which registered users pay 99rubles a month to read from a current selection of 40,000titles, either on a computer or mobile devices (with theAndroid, Apple iOS, and Symbian operating systems supported).BookMate cooperates with authors and publishers,allowing them to upload their own titles on a revenuesharingbasis. Books, available in the Russian FB2 and EPUBformats, are copy protected and cannot be downloaded.About 5,000 titles of classic—that is, out of copyright—literature can be accessed and read free of charge andwithout registration.Only 20 percent of Bookmate’s readers are in metropolitanMoscow (company website and Hannah Johnson and EdwadNawotka, “Russian Publishing Is No ‘Depressing’ Siberia;E-book Innovation from Bookmate.ru,” PublishingPerspective, April 12, 2011).iMobilco is another, competing online bookclub, whoseoffer also includes movies to rent.Librusek, launched in 2007, is an online library, for whichreaders can pruchase a monthly subscription.BrazilBy Carlo Carrenho (PublishNews) Update spring 20142013 must be seen as the first year with a true marketevolving for ebooks in Brazil. Amazon, Apple, Kobo andGoogle where all fully operating during the whole year,after setting up their ebookstores in 2012, together withthe Brazilian group Saraiva, which had prepared for theirrole in the digital transition since 2010.Based on numbers provided by various players on the digitalBrazilian market, a rough estimate of the growth curvesince January 2012 is conceivable, as represented in agraph.61 The Global eBook Report