Good Health Can’t Wait.

Corporate Overview Annual Report 2014 - 15
Given that VUR is rare, its treatment
options are few and inconvenient. They
include antibiotics and surgery that
involve long hospital stay and painful
procedures. Not only is this difficult for
children under six, it is also an expensive
proposition.
At Dr. Reddy’s, we believe limited
treatment options should not be a hurdle
to care. Even for rare diseases that affect
only a few people, our aim is to respond
with urgency to offer affordable and
innovative solutions.
A safe, affordable alternative approach to
treating VUR, therefore, became a mission
for us.
Following extensive research and
coordination with multiple teams, we
tied up with Oceana Therapeutics Inc.
to import Deflux®, a minimally invasive
endoscopic injection to treat Grade II-IV
VUR effectively with 80-90% success rate.
It provides a higher level of protection
against infection, compared to antibiotics,
and has an excellent safety profile.
Independent studies also established that
there was nearly a four-fold reduction in
Deflux®
A minimally invasive
endoscopic injection
to treat Grade II-IV
VUR effectively with
80-90% success rate.
VUR associated infections
compared with antibiotics.
It also helps to reduce the
need of invasive surgical
procedure.
Our next step was to make pediatric
surgeons aware of the availability of a
viable therapy and also train them in its
proper use. We organized special crossspecialty
meetings for pediatricians
and pediatric surgeons to inform
doctors of the benefits of
the drug and facilitate
early diagnosis. We
also collaborated with
Olympus (a medical
device company) to
provide pediatric
surgeons with
an expensive
device used for
injecting Deflux®.
As a result, we
have been able
to treat more than
280 children in
India till date.
>280
children in India treated
Dr. Reddy’s tied up with
Oceana Therapeutics Inc.
to import Deflux®.
Small children can now
smile more. VUR can be
effectively managed, as
the treatment is faster, less
painful and more affordable
– an encouraging reality for
doctors and families of the
affected children.
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