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Statutory Reports • Management Discussion and Analysis Annual Report 2014 - 15<br />
RUSSIA & CIS GENERICS<br />
HIGHLIGHTS FY2015<br />
` 17.71 bn<br />
11%<br />
SALES<br />
Largely due to the sharp depreciation of<br />
the Russian Rouble and Ukrainian Hryvnia.<br />
` 14.92 bn<br />
REVENUE FROM RUSSIA<br />
13% (rouble) 9% (INR)<br />
Despite macroeconomic uncertainties,<br />
revenue registered a growth of 13% in<br />
rouble and a decline of 9% in Indian<br />
Rupees after the currency depreciation.<br />
supplied generics to the US market.<br />
However, the Company’s business<br />
maintained its growth momentum on the<br />
back of:<br />
(i) Market share gains in some of the<br />
key molecules such as azacitadine,<br />
decitabine and atorvastatin. Of<br />
these, sales of the first two crossed<br />
US$ 100 million each.<br />
(ii) 12 new launches, including major<br />
products like Valganciclovir and<br />
Sirolimus.<br />
(iii) Consolidating/sustaining the market<br />
position of key injectables launched<br />
in FY2014. Our injectable franchise<br />
— comprising assets that have<br />
limited competition — continues to<br />
be a critical component, accounting<br />
for over a fourth of the total North<br />
America generics business.<br />
Dr. Reddy’s OTC portfolio is a significant<br />
component of the overall performance<br />
in the US. We are currently ranked 2nd in<br />
the store brand OTC space. This segment<br />
is poised for rapid growth in the coming<br />
years with increasing coverage and<br />
‘prescription’ (Rx) to ‘OTC’ switches.<br />
Our store brand OTC offerings got<br />
strengthened with the acquisition of<br />
Habitrol® brand — an OTC nicotine<br />
replacement therapy transdermal patch<br />
— from Novartis Consumer <strong>Health</strong> Inc.<br />
Based on a consent order from the<br />
US Federal Trade Commission on 26<br />
November 2014, Dr. Reddy’s has now<br />
formally acquired the title and rights<br />
of Habitrol® brand and the permission<br />
to market the product in the US. Thus,<br />
FY2015 includes revenues from Habitrol®<br />
for January-March 2015.<br />
RUSSIA AND CIS<br />
CY2014 saw a major slowdown in<br />
the volume growth of the Russian<br />
pharmaceutical market, on account of<br />
price controls and the slowdown of an<br />
economy that is heavily dependent on<br />
oil and gas export prices. According<br />
to the IMS, the market by volume grew<br />
by only 1%, one of the lowest in recent<br />
CHART E: VALUE AND VOLUME GROWTH IN RUSSIA,<br />
CY2013 AND CY2014<br />
732<br />
SALES VALUE (RUB BN)<br />
SALES VOLUME (PACKS BN)<br />
+1%<br />
+13%<br />
495<br />
502<br />
650<br />
441<br />
12%<br />
492<br />
423<br />
-0.4%<br />
422<br />
126<br />
22%<br />
154<br />
14%<br />
83<br />
4%<br />
87<br />
0.63<br />
-4%<br />
0.72<br />
2013<br />
2014<br />
2013<br />
2014<br />
RETAIL HOSPITAL REIMBURSEMENT<br />
INDICATOR RUB US$ EURO PACKS<br />
Value 2014 (bn) 732 19.2 14.5 5<br />
Growth 2014 (%) 13% -6% -6% 1%<br />
47