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Good Health Can’t Wait.

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Statutory Reports • Management Discussion and Analysis Annual Report 2014 - 15<br />

RUSSIA & CIS GENERICS<br />

HIGHLIGHTS FY2015<br />

` 17.71 bn<br />

11%<br />

SALES<br />

Largely due to the sharp depreciation of<br />

the Russian Rouble and Ukrainian Hryvnia.<br />

` 14.92 bn<br />

REVENUE FROM RUSSIA<br />

13% (rouble) 9% (INR)<br />

Despite macroeconomic uncertainties,<br />

revenue registered a growth of 13% in<br />

rouble and a decline of 9% in Indian<br />

Rupees after the currency depreciation.<br />

supplied generics to the US market.<br />

However, the Company’s business<br />

maintained its growth momentum on the<br />

back of:<br />

(i) Market share gains in some of the<br />

key molecules such as azacitadine,<br />

decitabine and atorvastatin. Of<br />

these, sales of the first two crossed<br />

US$ 100 million each.<br />

(ii) 12 new launches, including major<br />

products like Valganciclovir and<br />

Sirolimus.<br />

(iii) Consolidating/sustaining the market<br />

position of key injectables launched<br />

in FY2014. Our injectable franchise<br />

— comprising assets that have<br />

limited competition — continues to<br />

be a critical component, accounting<br />

for over a fourth of the total North<br />

America generics business.<br />

Dr. Reddy’s OTC portfolio is a significant<br />

component of the overall performance<br />

in the US. We are currently ranked 2nd in<br />

the store brand OTC space. This segment<br />

is poised for rapid growth in the coming<br />

years with increasing coverage and<br />

‘prescription’ (Rx) to ‘OTC’ switches.<br />

Our store brand OTC offerings got<br />

strengthened with the acquisition of<br />

Habitrol® brand — an OTC nicotine<br />

replacement therapy transdermal patch<br />

— from Novartis Consumer <strong>Health</strong> Inc.<br />

Based on a consent order from the<br />

US Federal Trade Commission on 26<br />

November 2014, Dr. Reddy’s has now<br />

formally acquired the title and rights<br />

of Habitrol® brand and the permission<br />

to market the product in the US. Thus,<br />

FY2015 includes revenues from Habitrol®<br />

for January-March 2015.<br />

RUSSIA AND CIS<br />

CY2014 saw a major slowdown in<br />

the volume growth of the Russian<br />

pharmaceutical market, on account of<br />

price controls and the slowdown of an<br />

economy that is heavily dependent on<br />

oil and gas export prices. According<br />

to the IMS, the market by volume grew<br />

by only 1%, one of the lowest in recent<br />

CHART E: VALUE AND VOLUME GROWTH IN RUSSIA,<br />

CY2013 AND CY2014<br />

732<br />

SALES VALUE (RUB BN)<br />

SALES VOLUME (PACKS BN)<br />

+1%<br />

+13%<br />

495<br />

502<br />

650<br />

441<br />

12%<br />

492<br />

423<br />

-0.4%<br />

422<br />

126<br />

22%<br />

154<br />

14%<br />

83<br />

4%<br />

87<br />

0.63<br />

-4%<br />

0.72<br />

2013<br />

2014<br />

2013<br />

2014<br />

RETAIL HOSPITAL REIMBURSEMENT<br />

INDICATOR RUB US$ EURO PACKS<br />

Value 2014 (bn) 732 19.2 14.5 5<br />

Growth 2014 (%) 13% -6% -6% 1%<br />

47

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