Good Health Can’t Wait.

Corporate Overview Annual Report 2014 - 15
Dr. Reddy’s
Foundation for Health
Education (DRFHE) was
founded to bring patients and
care providers closer.
Patients want to be heard, understood
and treated like individuals. They know
the importance of good health and want
to be a part of the decision-making
process. Active engagement with
providers gives them the confidence to
manage their conditions better. On the
contrary, ineffective communication can
hamper the process of healing. Therefore,
proficiency in communication on the part
of care providers is important to convey
the message that ‘we care’.
Dr. Reddy’s Foundation for Health
Education (DRFHE) was founded to
bring patients and care providers closer.
Through its various programs, DRFHE
attempts to aid hospitals in improving
their readiness to match the expectations
of patients.
Studies show that effective
communication and counseling
contribute to faster and complete healing.
The Foundation’s programs touch all
stakeholder groups in hospitals,
including nurses, physicians’ assistants,
front office staff, retailers, junior doctors,
physicians and super specialists.
We initiated a day-long program called
Akriti for orthopedicians in 2015
to help them manage patients
with better understanding
of emotional intelligence
as well as transactional
analysis. A team of 90
outsourced trainers,
conduct pan-India
programs through
module-based
interventions.
The workshop
sensitized doctors
to the need for
developing better
communication
techniques with patients.
90
Outsourced trainers
conduct pan-India programs
through module-based
interventions.
We believe
care providers have to
go beyond the ‘stated
and obvious’ to develop
a holistic perspective
of patient needs. We
will continue to drive
initiatives to strengthen
engagements between
patients and care
providers.
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