Management Plan - National Estuarine Research Reserve System

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XIV. Communications PlanIntroductionThe Wells National Estuarine Research Reservecommunications are directed through a close collaborationwith Laudholm Trust. The two organizationsbuild awareness of research, education, andstewardship activities by producing publicationsand other products, communicating with the media,hosting events, and making presentations.Objective and StrategiesObjectiveIncrease awareness of the organization’s mission,services, and programs by presenting aconsistent and positive image to the public in allcommunications.Strategies◊ Produce and distribute diverse, content-rich,attractive print publications.◊◊◊◊Increase website visitation, content, andinteractivity.Maintain and increase media coverage ofprograms and events, research results and theirimplications, and stewardship activities.Respond to media inquiries and requestsfor information and images, and proactivelycultivate media interest in programs and theReserve site.Investigate, plan, and implement novel ways toreach existing and new audiences.Other high-circulation print publications includean annual report, a three-season program calendar,and a trail map. Laudholm Trust and the WellsReserve also distribute a fact sheet series, a bookleton sea level rise, and myriad brochures (on topicssuch as fish, history, birds, and salt marsh restoration,etc.). A 4-page volunteer newsletter, LaudingVolunteers, is issued twice a year.Electronic CommunicationsThe Wells Reserve Web (at www.wellsreserve.organd mirrored by www.wellsnerr.org) is thorough,attractive, and easily navigable. Through the website,visitors may access a program calendar, reviewactivities within each department, download dataor certain publications, review newsletter and pressrelease archives, and subscribe to targeted electronicmailing lists and discussion groups. Interactivecommunity forums, using a bulletin board system,are hosted at forums.wellsreserve.org.Media RelationsBetween 20 and 40 press releases are issued annually,most of which announce upcoming eventsand activities. These are distributed to newspaper,radio, and television outlets and result in excellentlocal coverage and good regional coverage.The Communications Coordinator also respondsto requests from the media for information and◊Deliver program information at off-site venuesand make presentations to community groups.Print PublicationsLaudholm Trust develops most of the Reserve’sprint and digital publications. A quarterly 12-pagenewsletter, Watermark, is sent to approximately2400 members of Laudholm Trust, supporters ofthe Wells Reserve, and others. It is the primaryvehicle for delivering news, announcements, anddetails on research, education, and stewardshipactivities.Figure XIV.1. The Reserve produces a wide rangeof publications.114 Wells National Estuarine Research Reserve
images, and cultivates interest in Wells Reserveprograms through personal contact with newsdirectors, producers, editors, and reporters.The periodic radio spot “Sea and Shore,” which airsstatewide on Maine Public Radio, is co-sponsoredby the Wells Reserve, the Maine Coastal Program,and Maine Sea Grant.A local network television affiliate, WGME,regularly features Wells Reserve activities in itsnewscasts. Partnerships with local-access cabletelevision are being developed.Events, Presentations, and DisplaysWells Reserve and Laudholm Trust host events thatbring public policy-makers, decision-makers, andstakeholders to the site. In addition, private toursare provided to individuals and groups. Various staffattend off-site events and functions to erect displaysor make presentations. These include communityevents, home shows, conferences, workshops, andsimilar venues. Periodically, volunteers mountexhibits in locations such as library display cases.Tracking SuccessThe Communications Coordinator and volunteersclip and archive newspaper and magazine articlesfeaturing the Wells Reserve. Periodically, coverageis measured in column-inches. Website hits aretracked automatically and summarized monthly.Subscribers to electronic newsletters, and registeredmembers of online community forums, are trackedmonthly.Management Plan: Communications115
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Wells National Estuarine Research R
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Table of ContentsAcknowledgments..
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Representation on the Reserve Manag
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Objectives and Strategies.. . . . .
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XIII. Volunteer Plan.. . . . . . .
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xiiWells National Estuarine Researc
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I. OverviewIntroduction to the Rese
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Exhibits and Interpretive Trails; P
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The Wells Reserve requires specific
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II. IntroductionThe Value of Estuar
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Figure II.3. Biogeographic regions
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1.2.3.Address coastal management is
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Department of of CommerceNational O
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16 Wells National Estuarine Researc
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III. Wells NERR SettingPhysical Set
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Figure III.3. The two principal wat
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Wells Reserve campus and adjacent s
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230 bird species and at least 32 ma
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landscapes are assuming a suburban
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IV. Strategic Plan29
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Objective 2: Optimize educational u
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V. Accomplishments33
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Figure V.2. Chris Feurt, the CTP Co
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Figure V.4. The barn complex was co
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◊With partners (U.S. Fish and Wil
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VI. Administration41
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RMAManagerEducationResearch & Stewa
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◊The York County Audubon Society,
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The Reserve Manager serves as the c
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Figure VI.4. An October sunrise gra
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VII. Facilities andConstruction51
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◊Make facilities available to par
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Figure VII.2. The Reserved Life Est
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Killing House (early 1900’s)This
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Estate and are currently privately
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VIII. Public Access61
Page 77 and 78: Figure VIII.2. An artist at work by
Page 79 and 80: Figure VIII.4. A family enjoys a wa
Page 81 and 82: IX. Education and Outreach67
Page 83 and 84: Strategies◊ Work with partners to
Page 85 and 86: K-12 EducationThe Wells Reserve edu
Page 87 and 88: signs of wildlife, water quality mo
Page 89 and 90: irds, beach exploration, seasonal m
Page 91 and 92: X. Research and Monitoring77
Page 93 and 94: Figure X.1. Jeremy Miller (right) a
Page 95 and 96: System-wide Monitoring ProgramThe N
Page 97 and 98: tions concerning the sustainability
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Page 101 and 102: XI. Stewardship87
Page 103 and 104: ◊◊◊◊◊Protect pristine hab
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Page 107 and 108: will monitor this site (and others
Page 109 and 110: Figure XI.6. The Wells Reserve Stew
Page 111 and 112: XII. Reserve Boundary andAcquisitio
Page 113 and 114: Proposed Changes to the Reserve and
Page 115 and 116: Figure XII.2 (top): The main stems
Page 117 and 118: By expanding its boundary the Wells
Page 119 and 120: forests, and wetlands. It has habit
Page 121 and 122: Conservation EasementThe Wells Rese
Page 123 and 124: XIII. Volunteers109
Page 125 and 126: Figure XIII.1. Beach Profiling volu
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Page 131 and 132: AppendicesAppendix A: Memoranda of
Page 133 and 134: Appendix A: Memoranda ofUnderstandi
Page 135 and 136: Appendix A-1Management Plan: Append
Page 141 and 142: Management Plan: Appendix A127
Page 145 and 146: Management Plan: Appendix A131
Page 155 and 156: Appendix B: ConservationEasementsMa
Page 157 and 158: Appendix B-1Management Plan: Append
Page 167 and 168: Management Plan: Appendix B153
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Appendix C: State of MaineLegislati
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Appendix C-1Management Plan: Append
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Management Plan: Appendix C171
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Appendix D: Rules forPublic UseMana
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Appendix Das part of the Reserve. T
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Appendix D(a) No person shall remov
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Appendix D(a) Third through fifth g
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Appendix E: NaturalResource LawsMan
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Appendix Ecomponents of the Program
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Appendix Eability of these areas to
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Appendix ETowns experiencing less g
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Appendix Emust be in place before a
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Appendix F: FederalRegulations—NE
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Appendix Ffor resource management p
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Appendix F(b) The biogeographic cla
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Appendix Fzone. Key land and water
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Appendix Fminor construction projec
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Appendix Finterests therein, for an
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Appendix Fagencies and/or private o
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Appendix Fand the additional compon
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Appendix FResearch Reserve System.(
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Appendix FDC 20235. The following m
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Appendix FThis typology system refl
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Appendix Fthe boring clam Playdon,
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Appendix FC. Inlet type. Inlets in
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Appendix FB. pH Regime: This is ind
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Appendix G:CZMA—Section 315Manage
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Appendix GIn developing the guideli
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Appendix H:Wells National Estuarine
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Appendix HWells National Estuarine
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