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concept to work as a process, designers must both understand and work within the limitations of local construction practices, climate, municipal code issues and politics, as well as materials and product availability. In other words, Italian marble will not be specified for a Tailored Home when there is a locally available stone. Likewise, understanding the normative local practices of the various construction trades helps enormously in ensuring the realistic achievement of design details. Thus in the interests of economics, many design decisions with the Tailored Home are actually driven by these local processes and constraints. The professional approach adopted by Brown and Housebrand is really based on the desire to architecturally resist the normative new suburban development, and this, the firm’s principals concluded, meant creating a design and construction process that was as easy for the Housebrand home buyer as the process for a typical suburban home. With the dual goals of providing a residential architectural service that is as easy as that offered by suburban developers, and expanding the architectural development of established Calgary neighbourhoods, Housebrand is providing a meaningful alternative to the process of designing and renovating residential properties. The practice is also expanding the demographic that is able to hire an architect and engage in personalised design within a reasonable budget. Loraine Fowlow is Associate Dean and Associate Professor of Architecture in the Faculty of Environmental Design at the University of Calgary, Canada. She is an award-winning writer with a focus on the area of the (in)authentic environment, and her writing on this subject has been presented in Oxford, Paris, Rio de Janeiro, Portugal and numerous American cities. She is coauthor of the book Wine by Design (Wiley-Academy, 2005), and her work has appeared in the Design Journal, Canadian Encyclopedia and many other publications. Text © 2007 John Wiley & Sons Ltd. Images © Housebrand Construction Ltd Resumé John L Brown 1980 BSc (Civil Engineering), University of Manitoba 1983 MArch, University of Texas 1984 MSc (Building Design), Columbia University 1997–2000 Co-director, Architecture Programme, Faculty of Environmental Design, University of Calgary 2000 Founded Housebrand 2002 Prairie Design Award, Alberta Association of Architects, for Housebrand’s Millennium Landmark structure, Millennium Park, Calgary 2003 Award of Excellence for Innovation in Architecture, Royal Architectural Institute of Canada 2006 Prairie Design Award for the Housebrand’s Rothney Astrophysical Observatory Visitor Centre, Calgary 1984–5 Hellmuth Obata Kassabaum Architects, Dallas, Texas 1985 Professor of Architecture, Faculty of Environmental Design, University of Calgary 1985–6 Andrishak & Sturgess Architects, Calgary 1987 Founded Zeug Design 1990–3 Director, Architecture Programme, Faculty of Environmental Design, University of Calgary 1995 Founded Studio Z Housebrand principals Matthew North, Carina van Olm and John Brown. 133+
Home Run Dosson in Casier, Italy Valentina Croci describes a sensitive local housing scheme at Dosson in Casier, near Treviso in northeastern Italy, by Amaca Architetti Associati. Designed jointly with adjacent green spaces in a system integrating housing units and the countryside, it is a perceptive piece of urban planning that is as responsive to the natural landscape as the existing architecture. 134+
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4Architectural Design Forthcoming T
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ISBN-13 9780470034798 ISBN-10 04700
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Alison and Peter Smithson, Upper La
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Introduction Site/Non-Site Extendin
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The most dramatic case of the expan
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Dixon and Jones Architects, Exhibit
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From Mound to Sponge How Peter Cook
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The Oslo Patch investigates a new w
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The Frenzy of Theorising In our tim
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Giovanni Bellini, The Madonna of th
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landscape architects, not only one
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Recombinant Landscapes in the Ameri
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West 8 and du Toit Allsopp Hillier
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Cooper, Robertson & Partners, Coast
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Cooper Carry, Mizner Park, Boca Rat
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Brian McGrath and Victoria Marshall
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forest in terms of human carbon pro
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Urban American Landscape
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Patricia Johanson, Fair Park Lagoon
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flights up extending for 22 city bl
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City, a new mixed-used neighbourhoo
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Ken Smith, Mary Miss, Enrique Norte
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Toronto Waterfront Revitalisation S
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Running the entire length of the sc
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Operationalising Patch Dynamics Vic
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TILL, Monroe Center for the Arts Wa
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urban-interface, Megalopolis Now, B
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Recent Works by Bernard Lassus At t
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Bernard Lassus, motorway landscapes
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View of the upper terrace of the ol
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Deep Explorations into Site/Non-Sit
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Aerial photo of the site showing th
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Gustafson Porter, Hadiqat As-Samah
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Gustafson Porter, Shoreline Walk, B
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Gustafson Porter, Gardens by the Ba
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‘Activating Nature’ The Magic R
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Collage of the Garden for a Plant C
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Zaha Hadid Architects and Gross.Max
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Page 129 and 130: Practice Profile The Tailored Home
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Page 135: Loft area. Split-Level to Loft, sou
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