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COKEYS, GONGS, AND THE REEFER MAN: CAB CALLOWAY’S<br />

USE OF STRATEGIC EXPRESSIONISM DURING THE HARLEM<br />

RENAISSANCE<br />

Zoe Krey*<br />

Department of American Studies<br />

During the Harlem Renaissance, writers and intellectuals<br />

such as Langston Hughes, W.E.B. Du Bois, and Claude<br />

McKay sought to define Harlem by providing rich<br />

accounts of the city’s nightlife. Writers of the time<br />

period offered a social commentary on racial and sexual<br />

limitations present in 1920s Harlem. While popular jazz<br />

artists also contributed to Harlem’s culture through their<br />

performances for black audiences in clubs and cabarets,<br />

many of the biggest venues for black performance were<br />

those which served white audiences; in these venues, music<br />

producers carefully packaged black jazz performances as<br />

representations of Harlem that supposedly demonstrated<br />

black people’s “authentic” lives. A shining example of this<br />

careful marketing occurred at the cabaret the Cotton Club.<br />

Situated in the black district of Harlem, the Cotton Club<br />

and its black artists came to exemplify what was perceived<br />

as a “natural” demonstration of black culture for middle<br />

and upper class white socialites. Their performances<br />

allowed white audiences to get a taste of Harlem culture<br />

in a meticulously controlled environment, and to return<br />

to their safe homes via their costly cars at the end of<br />

the night. 1 Jazz musician Cab Calloway’s extraordinary<br />

performances and improvisation ability, both in song and<br />

in dance, became widely popular amongst white audiences<br />

across the nation at the end of the Harlem<br />

FIGURE 1<br />

Cab Calloway in an advertisement featured in Billboard Magazine<br />

in 1942 2<br />

* This paper was written for HON 301, American Popular Culture of the<br />

1890s to 1930s, taught by Allison McCracken, PhD, in fall quarter of 2015.<br />

It was selected as the Richard deCordova Scholarship award recipient<br />

by the Department of American Studies in 2016. McCracken aided in<br />

editing this essay for publication.<br />

1 Shane Vogel, The Scene of Harlem Cabaret: Race, Sexuality, Performance<br />

(Chicago: The University of Chicago Press, 2009), 81.<br />

2 Source: Billboard Magazine. Https://commons.wikimedia.org/wiki/<br />

File:Cab_Calloway.jpg)<br />

16 CREATING KNOWLEDGE

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