Creative HEAD May 2017

IN THE
raw
THE MATRIX TEAM jetted off to the sunny
island of Tenerife in the Canaries for its
annual conference. The Hard Rock Hotel
was the base for the three-day event and
the conference began with an overview of
the previous year’s success, and targets for
the future. Then it was time to unveil the
new RAW range, a luxurious collection of
three premium shampoos and conditioners
inspired by nature. Guests were treated to
a poolside dinner to unwind and enjoy the
gorgeous setting as the sun went down.
The next day delegates gathered to learn
about the “Hair Colour is the New Make-up”
initiative, get to know the RAW range in
more depth and the #LIVERAW challenge,
which encourages salons to go green and get
healthy. After taking a trip on a catamaran
to watch whales, it was time to suit up
for the James Bond-themed gala dinner.
Awards were handed out to celebrate Matrix
artists, key team members and distributors
before partying long into the night.
CREATIVE HEAD
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